Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the driving force behind STI Federal’s federal growth marketing strategy.

• Collaborate with Business Development and Capture leadership to create and implement an annual growth marketing strategy.

• Design account-based campaigns aimed at agencies, program offices, contracting activities, OSDBU offices, and large-prime teaming partners.

• Highlight STI Federal’s tribally owned status, socioeconomic designations, and unique selling points in market-facing communications.

• Engage in Business Development pipeline reviews and align marketing initiatives with capture schedules.

• Develop and oversee the annual calendar for conferences, trade shows, and industry events.

• Represent STI Federal at conferences, trade shows, industry days, and matchmaking events.

• Identify key attendees and arrange meetings for Business Development and executive leadership.

• Conduct pre-show outreach via LinkedIn and email.

• Capture, assess, and record event leads and contacts in the CRM within 48 hours.

• Coordinate post-event follow-up with Business Development.

• Evaluate and report on event performance and its impact on opportunities.

• Manage all aspects of exhibit execution, including registration, booth selection, shipping, drayage, electrical and internet orders, as well as setup and teardown.

• Order, design, and maintain booth materials, displays, signage, lead-capture tools, and promotional items.

• Create event collateral such as capability statements, agency-specific one-pagers, contract vehicle sheets, and leave-behinds.

• Oversee event and sponsorship budgets and vendor relationships.

• Prepare booth staff with target lists and key talking points.

• Ensure compliance with federal ethics and gift rules during event interactions with government personnel.

• Maintain libraries for capability statements, past performance, and company boilerplate materials.

• Produce graphics for proposals, visuals for win-themes, and branded templates.

• Keep the corporate website updated with capabilities, NAICS codes, contract vehicles, and past performance while ensuring compliance with ADA and Section 508.

• Generate web content, capability sheets, whitepapers, newsletters, and proof points.

• Lead STI Federal’s presence on LinkedIn and drive executive thought-leadership initiatives.

• Monitor and report on marketing-sourced and marketing-influenced pipelines in collaboration with Business Development.

• Direct inbound agency and teaming inquiries to Business Development.

• Ensure that sensitive Business Development, capture, and nonpublic information is kept out of public-facing materials.

⛳️ Requirements

• Bachelor’s degree in communications, Marketing, Digital Media, or related field, or equivalent experience.

• 5+ years of marketing experience in a business-to-government (B2G) or federal contracting environment, supporting business development or growth.

• Practical experience in planning and executing conferences and trade shows, including booth logistics, materials procurement, and vendor management.

• Experience in managing corporate websites and creating capability-based content.

• Familiarity with the federal acquisition lifecycle, from sources sought through to award and recompete.

• Proficiency with CRM platforms such as Salesforce or HubSpot.

• Proficiency with CMS and analytics tools.

• Proficiency with design tools like Adobe Creative Suite or Canva.

• Ability to translate technical concepts into clear and persuasive content.

• Strong project and vendor management capabilities.

• Ability to engage with senior government officials, prime contractor executives, and small business liaisons.

• Commitment to STI Federal’s core values and the ability to work collaboratively.

• Capability to stand for extended periods.

• Ability to lift booth materials weighing up to 40 lbs, with or without reasonable accommodation.

• Advanced degree or marketing certifications are preferred.

• APMP certification is a plus.

• Experience in marketing for a tribally owned, 8(a), or other small business federal contractor is preferred.

• Familiarity with federal market intelligence platforms such as GovWin IQ, Bloomberg Government, or HigherGov is preferred.

• Experience in producing proposal graphics or supporting proposal operations is preferred.

🏝️ Benefits

• Remote work options available.

• Up to 25% domestic travel for conferences and industry events.

• Equal Employment Opportunity workplace.

• Diverse and inclusive working environment.

• Preference for Native American candidates when qualifications are equal.

• Reasonable accommodations available.