Digital Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and enhance the company website to boost user experience, conversion rates, and performance metrics.

• Lead and execute digital marketing strategies aimed at driving qualified traffic, generating leads, and increasing conversions for Moneyboat.co.uk.

• Manage go-to-market campaigns for new products from inception to completion.

• Assist in multi-channel performance marketing initiatives across PPC, paid social, SEO, affiliates, and retargeting efforts.

• Facilitate the onboarding of email marketing platforms and create strategies to enhance engagement, retention, and lifetime value.

• Develop and implement both technical and content-driven SEO strategies.

• Utilize analytics platforms to track, report, and optimize campaign performance in alignment with business KPIs.

• Aid in the creation of digital assets and drive brand innovation.

• Manage agency relationships to ensure alignment with budgetary and performance expectations.

• Collaborate with Compliance, Tech, Customer Service, internal teams, and external partners.

⛳️ Requirements

• Proven experience in managing website performance, content management systems (CMS), and digital product improvements.

• Expertise in PPC, SEO, Conversion Rate Optimization (CRO), Paid Social, and Email Marketing.

• Familiarity with Google Analytics, Google Ad Manager, SEMrush, Piwik Pro, DotDigital, and Zapier.

• Demonstrated experience in managing substantial budgets and optimizing for acquisition and return on investment (ROI).

• Strong analytical abilities with a focus on data-driven performance optimization and reporting.

• Experience in stakeholder management and cross-functional communication.

• A solid track record in financial services marketing, preferably within consumer lending, fintech, or banking sectors.

• Knowledge of FCA guidelines and compliance aspects related to financial promotions is beneficial.

• Experience in an FCA-regulated environment is preferred.

• A degree in Marketing, Business, or a related field is desirable.

• ACIM or CIM Level 6 qualification is preferred.

🏝️ Benefits

• Time off on your birthday.

• Gym benefits.

• Childcare assistance.

• Life assurance coverage.

• Health cash plan.

• Aviva pension plan.

• Professional subscription benefits.

• Opportunities for career advancement.