Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research, develop, implement, optimize, and analyze paid social media and search engine marketing campaigns across various ad accounts and platforms.

• Oversee campaigns using Google Ads, Meta Ads, Nextdoor Ads, MNTN Ads, LinkedIn Campaign Manager, and other digital advertising platforms.

• Establish, monitor, and assess conversion tracking utilizing Google Tag Manager and Google Analytics.

• Identify, create, and evaluate social media and search engine marketing strategies tailored for B2B and B2C audiences.

• Build and sustain Pivot’s and clients’ social media presence through strategic planning, content creation, and organic social media publication.

• Perform audits on social media and search engine marketing and offer strategic recommendations.

• Keep abreast of emerging digital trends concerning the effectiveness of social media and search engine marketing.

• Cultivate expertise in generative search optimization and AI-driven marketing tools, including the impact of ChatGPT and similar technologies on search behaviors and content strategies.

• Create educational materials for the Pivot team.

• Engage in creative brainstorming sessions and contribute to strategies for digital marketing campaigns and client initiatives.

• Execute other responsibilities as assigned.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related field; or an equivalent combination of education and relevant professional experience.

• At least 2 years of professional experience in paid social media and/or Google Ads is required.

• Strong understanding of various social media platforms, such as Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, Nextdoor, and YouTube.

• Capability to navigate both the creative and analytical aspects of social media content development and publication.

• Knowledge and foundational understanding of SEO audits, optimization, and reporting are preferred.

• Experience managing multiple clients simultaneously.

• Strong grasp of customer and market dynamics and requirements.

• Proven ability to establish solid relationships with clients.

• Proficient grammar and professional writing skills.

• Exceptional attention to detail and accuracy.

• Ability to communicate and collaborate effectively with other departments.

• Experience with non-profit organizations is a plus.

• Capacity to convey a clear message.

• Ability to inspire and persuade clients to explore new ideas.

• Google Ad Certification is preferred.

• Skill in selling ideas.

• Must have a reliable internet connection and a quiet, distraction-free work environment.

🏝️ Benefits

• Flexible remote work arrangement.

• Occasional travel may be required, up to 5%.

• Access to a reliable internet connection and a quiet, distraction-free work environment.