Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee the entire marketing process for MSPbots, starting from initial advertisement exposure to finalized sales calls.

• Execute advertising campaigns on platforms such as LinkedIn, Google, and Reddit, specifically targeting IT company owners, service desk managers, and operations leaders.

• Establish and troubleshoot tracking systems for sign-ups and meetings.

• Analyze and report on cost per lead, clicks, and demo bookings.

• Lead product launch initiatives, encompassing advertisements, landing pages, one-pagers, video scripts, webinars, and email communications.

• Experiment with new marketing channels, including Facebook, YouTube, video testimonials, and campaigns aimed at specific companies.

• Construct automated journeys in HubSpot, guiding users from initial interest to free trial and ultimately to a sales call.

• Develop follow-up emails for trial participants.

• Manage email deliverability through domain setup, warm-up processes, and list cleaning.

• Utilize Google Analytics and Looker Studio to report results.

• Enhance Google rankings by creating comparison, integration, and use-case pages.

• Refine the free trial sign-up and onboarding process for users.

• Transform customer interviews and calls into blog posts, case studies, and testimonials.

• Craft posts for LinkedIn, community contributions on Reddit, and newsletters.

• Collaborate with the product team to define product positioning and messaging.

• Conduct research on industry trends and competitor activities.

• Leverage AI tools for advertising, outreach, content creation, and reporting, while assisting in the adoption of new AI technologies.

• Aid in market expansion efforts, including into regions like Australia.

• Manage trade show participation, including booth design, materials, and messaging strategies.

• Assist in overseeing designers, interns, and team assignments.

• Work collaboratively with product, sales, and technical teams.

• Communicate marketing progress with leadership and finance teams during quarterly planning sessions.

• Maintain a comprehensive library of case studies, testimonials, and sales materials for the company.

⛳️ Requirements

• 4–6 years of experience in marketing.

• A minimum of 2 years working in-house or leading strategy for a business-to-business tech company.

• Proven experience in building campaigns from the ground up, including target audience identification, messaging, and offers.

• Extensive hands-on experience with Google Ads and LinkedIn Ads.

• Practical experience with HubSpot, especially in automated emails and workflows.

• Familiarity with Google Analytics and Google Tag Manager.

• Daily utilization of AI tools in marketing, with tangible examples demonstrating improved results or time efficiencies.

• Exceptional writing skills and a knack for articulating the rationale behind campaign effectiveness.

• Experience with technical products marketed to businesses, such as software, cloud services, cybersecurity, or IT services.

• Bonus: familiarity with Reddit, Facebook, or YouTube ads; AI outreach tools; Zapier or Make; webinars or trade shows; and the IT or MSP industry.

🏝️ Benefits

• HMO Reimbursement — $100/month.

• Life Insurance Allowance — $20/month.

• Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month).

• 15 PTO credits per year (convertible to cash if unused).

• Training & Learning Reimbursement — up to $30/month.

• US Holiday Pay.

• Flexibility to work remotely.

• Opportunities for growth in a rapidly evolving AI company.