Digital Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Implement and enhance email campaigns utilizing Klaviyo and SMS campaigns via Attentive.

• Develop and oversee campaign calendars, workflows, and segmentation strategies.

• Conduct A/B testing on subject lines, messaging, and timing.

• Take ownership of the marketing calendar in alignment with product launches and campaigns.

• Collaborate with product development, public relations, and creative teams.

• Ensure timely execution of campaigns across all channels.

• Assist in product launches and synchronize marketing assets, messaging, and campaigns.

• Aid in the execution and optimization of SEO across our website and digital platforms.

• Maintain setups for Google and LinkedIn.

• Provide support for basic Shopify updates and manage website operations related to launches and campaigns.

• Monitor and analyze campaign performance, delivering actionable insights.

• Track key performance indicators across lifecycle channels and pinpoint optimization opportunities.

• Manage daily marketing and eCommerce operations.

• Coordinate with the social media team to ensure omnichannel consistency.

• Communicate with leadership regarding performance metrics and priorities.

• Oversee and track paid campaigns through Meta Business Manager and Google Ads using established funnels, SOPs, and playbooks.

• Assist in the optimization and performance monitoring of paid campaigns.

• Fill out the application form and submit a video demonstrating relevant skills.

⛳️ Requirements

• A minimum of 3 years of experience in eCommerce or direct-to-consumer marketing.

• Proficient experience with Klaviyo, Attentive, or comparable lifecycle marketing platforms.

• Experience in managing marketing calendars and executing campaigns.

• Knowledge of SEO fundamentals and digital analytics.

• Proven ability to collaborate with creative and product teams.

• Preference for candidates with experience in apparel, fashion, or streetwear brands.

• Preferred experience with Shopify-based eCommerce stores or handling basic Shopify updates.

• Strong organizational abilities and capacity to manage multiple campaigns concurrently.

• Capability to execute lifecycle marketing campaigns with a focus on detail and performance enhancement.

• Deep understanding of customer journeys, retention marketing, and campaign coordination.

• Exceptional written and verbal communication skills in English.

• Fluency in Spanish or conversational proficiency is preferred.

• Proactive, highly organized, and comfortable managing marketing execution from start to finish.

• Ability to work collaboratively across departments in a fast-paced eCommerce environment.

• Basic knowledge of Shopify, including product updates, landing page coordination, or content management.

• Availability to work from 9 AM to 5 PM CST / U.S. business hours.

• A resume must be submitted in English and PDF format.

• Completion of the required application form and video submission is necessary.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Engaging company culture with team-building activities.

• Health, dental, and vision insurance benefits.