Senior Digital Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee Form3’s strategy for digital growth and demand generation.

• Develop go-to-market strategies for products, propositions, markets, and significant announcements.

• Design integrated, multi-channel initiatives that drive awareness, engagement, qualified leads, and pipeline growth.

• Establish account-based marketing strategies targeting high-value prospects and strategic accounts.

• Leverage AI, automation, and marketing technology to enhance targeting, personalization, lead generation, and campaign effectiveness.

• Track marketing-funnel performance and provide insight-driven recommendations.

• Enhance website performance, conversion rates, user journeys, and engagement driven by marketing efforts.

• Report directly to the Marketing Director.

• Work collaboratively with Sales, Customer Success, Product, and the broader Marketing team.

• Ensure alignment of marketing activities with commercial priorities and identify opportunities within strategic accounts.

• Engage in a four-stage interview process, which includes a case study and presentation.

⛳️ Requirements

• A minimum of 6 years’ experience in B2B digital marketing, demand generation, or campaign management.

• Proven expertise in developing campaign strategies and executing integrated marketing initiatives.

• Demonstrated ability to connect marketing investments with revenue growth and return on investment.

• Proficient in account-based marketing, audience segmentation, pipeline generation, and campaign activation.

• Hands-on experience with AI, automation, and marketing technology to boost campaign performance.

• Strong digital marketing skills across various platforms including websites, landing pages, email, paid media, search, and social.

• Excellent analytical and performance-reporting capabilities.

• A commercial and customer-centric mindset.

• Exceptional communication and stakeholder management skills.

• Ability to collaborate effectively across different functions.

• Experience in the technology, SaaS, Fintech, or payments sectors is preferred.

• Familiarity with start-up or scale-up environments is advantageous.

• Experience working across multiple markets, such as the UK, Europe, or North America, is desirable.

• Knowledge of Salesforce, Pardot, Salesloft, Cognism, and ZoomInfo is a plus.

🏝️ Benefits

• Fully remote work with a flexible business model.

• Part-time work options available.

• Emphasis on a healthy work-life balance.

• Comprehensive benefits package available on the careers page.

• Remote work equipment provided for pick-up on the first day.

• Reasonable accommodations and accessible interview/application formats offered.

• Guaranteed interviews for neurodiverse and physically disabled applicants who meet minimum qualifications.