This is a fully remote position, open to applicants in Japan.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budgets, and campaign timelines.

• Tailor regional campaigns to the Japanese market by considering local consumer behavior, market trends, language, culture, and channel dynamics.

• Assist in CRM/database management and collaborate on landing-page development with the global marketing team.

• Oversee and enhance paid digital campaigns across pertinent local platforms (such as LINE, Yahoo! Japan, Google) as well as global advertising networks.

• Create and adapt marketing materials, including advertisement copy, social media content, landing page text, email messages, and short-form video assets.

• Generate leads through paid media, digital initiatives, landing pages, forms, and events.

• Collaborate with internal teams, agencies, designers, and other external partners for content and campaign execution.

• Track campaign performance and refine strategies based on metrics such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Offer insights into the local market, analyze competitors, and provide recommendations to the Marketing Lead.

• Compile regular reports on campaign performance that include actionable insights.

⛳️ Requirements

• Native-level proficiency in Japanese and strong professional English (English fluency is essential due to previous coordination challenges with the current contractor).

• Proven experience in marketing to Japanese B2B audiences, along with a solid understanding of Japan's digital advertising landscape.

• Preferred backgrounds include electronics, manufacturing, engineering, technology, or another technical B2B sector.