Agricultural Marketing, Digital Communications Specialist

This is a fully remote position, open to applicants in Iowa, +2 more states.

📋 Description

• Design and implement cohesive marketing and communication strategies that align with RCIS business objectives, enhance customer engagement, strengthen agent relationships, and drive growth.

• Produce written materials for articles, blogs, email campaigns, presentations, podcasts, videos, marketing collateral, digital content, social media, and executive communications.

• Simplify complex topics related to crop insurance and agriculture into clear, engaging, and audience-centric communications.

• Ensure that messaging adheres to RCIS brand standards and accurately represents industry trends, agricultural practices, and crop insurance solutions.

• Act as a communication partner to business leaders and position RCIS as a reliable resource within the agriculture and crop insurance sectors.

• Create and execute integrated digital marketing campaigns across various channels, including email, web, social media, paid media, video, and more.

• Track campaign performance and metrics, providing recommendations for enhancing audience engagement, effectiveness, and return on investment.

• Collaborate with teams in sales, product development, operations, field service, underwriting, claims, and leadership.

• Assist in product and proposition development by gathering insights from customers, agents, and the marketplace.

• Represent the perspectives of customers and agents in the planning and execution of communications.

• Identify opportunities to enhance RCIS's standing through thought leadership, storytelling, and industry involvement.

• Oversee multiple communications and marketing projects while adhering to deadlines and budgetary constraints.

• Coordinate with internal teams, agencies, vendors, and industry partners.

• Ensure all communications comply with corporate governance, regulatory, legal, and branding requirements.

• Foster robust stakeholder relationships and serve as a trusted communications advisor.

⛳️ Requirements

• Bachelor’s degree and a minimum of 5 years of experience in the marketing field.

• At least 5 years of experience in developing marketing strategies and executing marketing campaigns.

• Strong knowledge of agriculture and the agricultural sector.

• Outstanding writing, editing, proofreading, and storytelling abilities.

• Capability to translate intricate business and agricultural concepts into clear and persuasive content.

• Experience in creating content for a variety of audiences across both digital and traditional platforms.

• Background in managing social media, digital campaigns, and content marketing initiatives.

• Familiarity with digital advertising, content management systems, and emerging trends in digital marketing.

• Strong project management and organizational skills.

• Ability to collaborate with cross-functional teams and engage with senior leadership.

• Understanding of crop insurance, risk management, agribusiness, or financial services that support agriculture.

• Experience working directly with farmers, ranchers, agricultural organizations, or agribusinesses.

• Proficiency in using analytics and marketing technologies to assess campaign effectiveness and enhance performance.

• Note: Employment sponsorship is not available.

🏝️ Benefits

• Eligibility for short-term incentive bonuses set at 15%.

• Competitive salary.

• Comprehensive benefits package for employees and their families.

• Opportunities for professional growth.

• An inclusive and supportive work environment.

• Potential for merit-based salary increases.