Digital Marketing Virtual Assistant, Email Campaigns, Lead Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research to identify potential clients, businesses, founders, corporate teams, sales leaders, and other pertinent prospects.

• Develop, maintain, and regularly update targeted lead lists.

• Perform prospect research for sales training, public speaking coaching, communication skills training, and keynote speaking services.

• Identify speaking engagements, corporate training opportunities, and additional business development avenues.

• Carry out personalized outreach via LinkedIn and other relevant platforms.

• Initiate discussions, cultivate interest, follow up, and qualify potential leads.

• Assist interested prospects in moving toward coaching consultations or digital courses.

• Arrange appointments with qualified leads.

• Keep meticulous records of leads, outreach history, follow-up schedules, and prospect statuses.

• Oversee and implement email marketing campaigns for digital courses, coaching services, sales training programs, and other offerings.

• Organize and categorize contact lists while preparing campaign materials.

• Plan and schedule campaign sequences and lead-nurturing efforts.

• Monitor email delivery, engagement metrics, click-through rates, responses, and conversions.

• Suggest enhancements to campaign messaging, targeting, and follow-up processes.

• Assist with social media marketing initiatives on LinkedIn, Instagram, and Facebook.

• Repurpose course content, video snippets, and marketing materials into promotional posts.

• Schedule and publish content in accordance with a content calendar.

• Track engagement and campaign performance, providing regular updates.

• Promote recorded courses and digital products, supporting course launches and ongoing sales efforts.

• Direct prospects to course pages, sales pages, or authorized purchasing channels.

• Generate leads for coaching, corporate training, and keynote speaking opportunities.

• Maintain pipelines for coaching clients, training opportunities, and speaking engagements.

• Keep organized records of leads, campaigns, social media activities, follow-ups, and appointments.

• Track activities and performance indicators, providing consistent progress updates to the client.

• Coordinate priorities with the client while maintaining organized marketing materials, databases, and campaign records.

⛳️ Requirements

• Prior experience in digital marketing, email marketing, lead generation, sales support, or a closely related field.

• Practical experience in executing email marketing campaigns.

• Proven experience in researching prospects and building targeted lead lists.

• Familiarity with LinkedIn prospecting and professional outreach techniques.

• Understanding of lead nurturing, follow-up strategies, and basic sales funnels.

• Capability to compose clear, professional, and personalized outreach messages and marketing emails.

• Knowledge of social media marketing and content scheduling.

• Strong research, organizational, and time-management abilities.

• Skill in maintaining accurate records and tracking marketing and outreach activities.

• Proficient written and verbal communication skills in English.

• Ability to work autonomously with a proactive, results-driven attitude.

• Willingness to gain a deep understanding of the client's services, target audience, and conversion objectives.

• Preferred experience supporting coaches, consultants, keynote speakers, trainers, or thought leaders.

• Preferred experience in promoting online courses, digital products, educational programs, or subscription-based offerings.

• Preferred experience assisting founders or businesses with personal branding and audience development.

• Preferred experience in generating leads for one-on-one coaching, corporate training, or speaking engagements.

• Preferred experience in managing email marketing campaigns using HubSpot or a similar platform.

• Preferred experience with an existing CRM, email database, or lead pipeline.

• Preferred experience in supporting both B2B outreach and digital product sales.

• Preferred experience in tracking campaign performance and utilizing results to enhance marketing activities.

• Familiarity with LinkedIn, Instagram, Facebook, HubSpot or comparable email marketing platforms, CRM systems, scheduling tools, reporting tools, and campaign analytics.

🏝️ Benefits

• Option to work remotely.

• Flexible work schedule.

• Minimum of 10 hours per week, with the potential for increased hours based on business requirements.