Manager, Digital Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, schedule, and oversee email and SMS campaigns using Braze and Twilio.

• Oversee the technical configuration of marketing automation and CRM systems.

• Manage relationships with email and SMS vendors, including onboarding, performance tracking, and cost management.

• Monitor and report on email and SMS performance to identify opportunities for influencing member behavior and enhancing lifetime value.

• Safeguard the integrity of marketing database data and uphold consistent design and brand standards.

• Oversee the creative development process from initiation to launch, including briefs, timelines, reviews, and approvals.

• Maintain systems for intake and prioritization of creative work.

• Plan and manage social media campaigns using Hootsuite and Later.

• Keep the social content calendar updated and report on publishing performance.

• Assist in the setup of SMS, App Install, and Paid Social campaigns, including asset tracking, trafficking, and reporting.

• Review workflows for CRM, creative, and social media, collaborating with internal AI resources to automate repetitive tasks.

• Evaluate AI tools for campaign quality assurance, reporting summaries, copy and subject-line variations, and creative briefs.

• Utilize performance data and AI-enhanced analysis to refine segmentation, timing, and messaging.

• Employ a test-and-learn methodology, document outcomes, and disseminate insights.

• Collaborate with teams across Brand, Creative, Analytics, and Performance Marketing.

⛳️ Requirements

• Bachelor’s degree or equivalent combination of education and experience.

• Minimum of 5 years of digital marketing experience, specifically in email and SMS marketing.

• Practical experience with marketing automation, ESP, and SMS tools; familiarity with Braze and Twilio is highly preferred.

• Proficient in HTML and CSS for constructing email campaigns.

• Experience managing workflows, timelines, and approvals across creative and cross-functional teams, preferably using a project management tool like Asana.

• Familiarity with social scheduling tools such as Hootsuite and Later is preferred.

• Strong analytical capabilities, particularly in Excel, along with experience in reporting and data analysis; knowledge of Tableau is preferred.

• Experience in vendor management and budget oversight.

• A curious and hands-on approach to AI and automation, with an eagerness to learn new tools and adapt work processes.

• Exceptional verbal and written communication skills, capable of collaborating across teams in a dynamic environment while managing competing priorities.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work hours and remote work options.