Local Digital Marketer – Korea

This is a fully remote position, open to applicants in South Korea.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budgets, and campaign schedules.

• Tailor regional marketing efforts to suit the Korean market by considering local consumer behaviors, market trends, language nuances, cultural aspects, and channel preferences.

• Create and enhance Korean-language email and EDM content, focusing on subject lines, messaging, and segmentation strategies.

• Localize content such as industry news, white papers, technical documents, educational resources, standards-related material, and thought leadership pieces.

• Modify headlines, calls-to-action, campaign messaging, and promotional text for a Korean audience.

• Oversee and enhance paid digital campaigns, including those on Naver and relevant Korean social media platforms.

• Assist with localized website, landing page, and social/digital content as needed.

• Collaborate with internal teams, agencies, designers, and external partners for content and campaign creation.

• Track campaign performance and make optimizations based on metrics such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Conduct A/B testing on creatives, messaging, target audiences, channels, and landing pages.

• Offer insights into the local market, competitor analysis, and recommendations to the Marketing Lead.

• Compile regular reports on campaign performance, including actionable recommendations.

⛳️ Requirements

• Native-level proficiency in Korean and strong written/verbal skills in English.

• Experience in professional Korean copywriting, content marketing, or localization.

• Capability to adapt marketing content creatively rather than translating it verbatim.

• Significant recent experience in marketing to Korean audiences is strongly preferred.

• Experience with Naver and paid media is preferred.

• A background in B2B or technical marketing, particularly in areas such as electronics, manufacturing, SaaS, standards, or associations, is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Inclusive and supportive company culture.

• Access to health and wellness programs.