Senior Digital Marketing, E-Commerce Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design and implement an innovative social media growth strategy for Instagram and Facebook.

• Create and oversee content calendars that encompass brand storytelling, product launches, customer highlights, and educational resources.

• Produce digital assets such as graphics, promotional banners, short-form reels, and multimedia content utilizing Canva or Adobe Creative Suite.

• Schedule, publish, and manage social media channels while monitoring engagement trends and enhancing creative execution.

• Develop, manage, and expand Google Ads campaigns across Search, Shopping, and Display.

• Perform keyword research, ad copy A/B testing, and audience segmentation to maximize ROAS and reduce acquisition costs.

• Track advertising budgets and performance metrics, offering strategic insights and executive reports.

• Supervise daily operations of the Shopify storefront, including product listings, variant pricing, collections, and on-site merchandising.

• Upload and enhance product descriptions, images, and technical fabric specifications.

• Assist in digital merchandising, seasonal promotions, and product launches to boost AOV.

• Evaluate website performance, address customer journey issues, and provide light order administration support.

• Establish and grow direct-to-consumer email marketing using platforms like Shopify Email, Klaviyo, or Mailchimp.

• Design and implement automated lifecycle sequences, including welcome, abandoned-cart, browse-abandonment, and post-purchase campaigns.

• Segment subscriber lists and analyze campaign performance metrics to refine messaging.

• Offer customer support regarding custom design requirements, production timelines, and order tracking.

• Collaborate with production and logistics teams on order fulfilment and customer communication.

• Maintain operational documentation, refine SOPs, and manage general business administration tasks.

⛳️ Requirements

• A minimum of 3+ years of dedicated experience in digital marketing, e-commerce, or a closely related commercial role, with capabilities for senior-level execution.

• At least 2 years of demonstrated experience in running digital campaigns or managing customer operations focused on Australian audiences.

• Proven hands-on experience in managing and optimizing Google Ads campaigns with measurable return on investment.

• In-depth knowledge of Shopify administration, product catalog management, and e-commerce best practices.

• Professional proficiency in visual design tools (Canva or Adobe Creative Cloud) with a keen eye for athletic lifestyle aesthetics.

• Excellent written and verbal communication skills in English, presenting a polished, professional tone suitable for direct client engagement.

• Strong understanding of digital marketing performance metrics, attribution models, and web analytics tools.

• Highly organized, detail-oriented, self-motivated, and capable of managing multiple independent priorities in a growing team environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and the option for remote work.

• Collaborative and supportive team environment.

• Employee discounts on products and services.