Digital Marketing Specialist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Create and implement digital content across the website, social media platforms, email, and comprehensive digital campaigns.

• Strategize, schedule, and launch integrated digital marketing initiatives.

• Collaborate with subject matter experts, marketing teams, communications, design, HR, and business stakeholders.

• Produce campaign materials, including written content, visuals, audience segmentation, content formats, and calls to action.

• Oversee the corporate social media calendar and disseminate organic social media content.

• Design and modify graphics, videos, and various social media materials.

• Monitor social media profiles and coordinate responses to comments, tags, reposts, and reputational issues.

• Assist employees and subject matter experts with social media training and promotional resources.

• Develop and manage external email communications and marketing campaigns.

• Oversee audience segmentation, quality assurance, scheduling, delivery, testing, and performance evaluation for email campaigns.

• Manage updates to website content using the CRAFT CMS.

• Publish and maintain articles, news updates, case studies, location information, biographies, events, and cultural content.

• Support SEO initiatives, website performance, and digital optimization efforts.

• Conduct website audits and resolve broken links, outdated content, metadata, tagging, and quality concerns.

• Track the performance of social media, email, website, and campaigns.

• Create monthly, quarterly, annual, and on-demand performance reports.

• Utilize campaign, audience, and A/B testing insights to enhance communications.

⛳️ Requirements

• Expertise in project management, organization, and time management, with the capability to independently handle multiple projects from inception through final reporting.

• Proficient in copywriting and copyediting.

• Experience in social media marketing, especially on LinkedIn.

• Familiarity with email marketing; experience with Delivra is preferred.

• Proven experience in managing website content through a CMS.

• Ability to assess emerging technologies and digital trends, recommending adoption opportunities.

• Proficient in using Microsoft 365 and Adobe Creative Cloud or equivalent tools.

• Strong visual design and creative execution skills.

• Ability to interpret digital marketing reports and performance metrics.

• Excellent collaboration and stakeholder management skills.

• Detail-oriented, solution-focused mindset with adaptability.

• Experience in a marketing position within a professional services organization is preferred.

• Video editing skills and capabilities are preferred.

🏝️ Benefits

• Flexible work environment allowing employees to work remotely when necessary.

• Flexible Time Off policy.

• Medical, Dental, and Vision Insurance.

• 401k Matching.

• Commuter Benefits.