Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement RapidFort’s digital marketing, account-based marketing, webinar, nurturing, and demand generation initiatives across various channels.

• Design, create, implement, and execute strategies and programs for account-based marketing (ABM).

• Develop tailored nurturing programs and sequences for both inbound and outbound leads.

• Identify curated target lists for individuals within specific target accounts.

• Create programs aimed at nurturing cold leads, stalled opportunities, nurturing-stage leads, and cold opportunities.

• Produce content for Business Development Representatives (BDRs), including emails, scripts, snippets, and call strategies.

• Equip BDRs with tools to track downloaded, viewed, selected, or watched content.

• Formulate a lead-scoring strategy for HubSpot CRM.

• Align ideal customer profiles with buyer personas.

• Repurpose, rewrite, and retarget existing content.

• Manage outbound sequences and their timing effectively.

• Oversee webinar programs, which includes securing presenters, writing abstracts, collaborating on presentations, leading dry runs, and moderating the sessions.

• Assist in and lead initiatives for inbound marketing.

• Convert product marketing content into campaign assets such as advertisements, emails, landing pages, and social media posts.

• Support ABM campaigns directed at key accounts and personas.

• Collaborate closely with Demand Generation, Product Marketing, and Sales teams on integrated campaigns.

• Ensure alignment of campaigns with product messaging, launches, and positioning.

• Assist in webinars, events, and partner campaigns to maximize lead generation.

• Develop, launch, optimize, and scale campaigns that create a strong sales pipeline.

• Contribute insights on performance and recommendations to guide strategic direction.

⛳️ Requirements

• 7–10 years of experience in digital marketing, demand generation, or campaign execution (preferably in B2B technology).

• Proven experience in managing campaigns across various digital channels, including PPC, paid social, email, and landing pages.

• Familiarity with marketing automation and CRM platforms, such as HubSpot or Salesforce.

• Strong execution capabilities, attention to detail, and the ability to manage multiple campaigns concurrently.

• Proficient in analytics tools, including Google Analytics, dashboards, and Excel/Sheets.

• Understanding of marketing funnels, lead generation, and conversion optimization strategies.

• Excellent written and verbal communication skills.

• Ability to succeed in a fast-paced, execution-focused environment.

• Bachelor’s degree in marketing, business, or a related field.

• U.S. citizenship is mandatory.

• Experience with AI-driven marketing tools and campaign optimization techniques.

• Familiarity with account-based marketing (ABM).

• Experience managing paid media budgets and/or working with agencies.

• Knowledge of the cybersecurity or enterprise SaaS markets.

• Technical proficiency in Google Tag Manager, HubSpot, Google Ads, LinkedIn Ads, and Reddit Ads.

• Understanding of ideal customer profiles (ICPs), buyer personas, email segmentation, regional targeting, and vertical industry targeting.

🏝️ Benefits

• Equity participation.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Paid time off and company holidays.

• 401(k) retirement plan.