Omni-Channel Digital Campaign Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Create, launch, manage, and enhance digital advertising campaigns across Google Ads, Meta, and programmatic DSPs.

• Conduct thorough evaluations of campaign performance to enhance CPA, ROAS, conversion rates, and overall advertising efficacy.

• Implement, troubleshoot, and maintain conversion tracking and attribution solutions utilizing GA4, GTM, Google Ads, Meta Pixel, and CAPI.

• Execute in-depth analysis across advertising platforms, website analytics, and customer conversion metrics.

• Recognize opportunities for campaign expansion, budget reallocation, cross-channel advertising, and upselling.

• Formulate cohesive cross-channel strategies encompassing Google, Meta, and programmatic channels.

• Generate actionable performance insights and recommendations for internal teams and client-facing discussions.

• Diagnose and remedy tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems.

• Ensure compliance of campaigns with advertising policies, internal best practices, budget pacing requirements, and quality standards.

• Utilize platform automation, AI-driven bidding strategies, and campaign management technologies effectively.

• Collaborate with Client Experience, Sales, Product, and technical teams to foster client growth.

• Keep abreast of developments in advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities.

⛳️ Requirements

• 3–5+ years of hands-on experience in managing and optimizing paid digital advertising campaigns, ideally within a digital advertising agency.

• Proven experience managing Google Ads campaigns across various clients, industries, and budget levels.

• At least 2 years of experience working with GA4, Google Tag Manager, and digital advertising conversion tracking.

• Experience managing Meta advertising campaigns along with proficiency in at least one programmatic DSP.

• Established ability to analyze advertising performance, resolve attribution discrepancies, and implement optimization strategies that yield measurable results.

• Experience in identifying strategic growth opportunities through campaign analysis and performance insights.

• Familiarity with CRM integrations, offline conversion tracking, and first-party data measurement strategies is preferred.

• Experience with marketing automation, campaign management platforms, and reporting tools is advantageous.

• Bachelor's degree in Marketing, Advertising, Business, Analytics, or a related field is preferred.

• Equivalent professional experience will also be taken into account.

• Advanced proficiency in Google Ads, including campaign structure, bidding strategies, audience segmentation, keyword management, and conversion-based optimization.

• Strong working knowledge of Meta Ads Manager and programmatic advertising platforms, such as The Trade Desk, DV360, or similar DSPs.

• Demonstrated expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and technical troubleshooting.

• Understanding of server-side tracking, enhanced conversions, Meta Conversions API, offline conversion imports, and CRM-based attribution.

• Google Ads Search Certification is required.

• Google Analytics Certification is required or a willingness to obtain it within 90 days.

• Google Ads Display, Video, and Measurement certifications are preferred.

• Meta Blueprint and The Trade Desk Edge Academy certifications are preferred.

• Ability to interpret complex performance datasets and derive meaningful insights beyond standard platform reporting.

• Strong understanding of marketing attribution models, conversion paths, customer acquisition costs, and platform-reported performance limitations.

• Excellent analytical, problem-solving, organizational, communication, and stakeholder-management skills.

• Ability to manage multiple client accounts, prioritize competing demands, and meet performance deadlines.

• Comfortable working in a dynamic agency environment.

• Self-motivated with a proactive approach to identifying performance enhancements and growth opportunities.

• Proficient in Google Ads Editor, Looker Studio, Power BI, Microsoft Excel, Google Sheets, HubSpot, Salesforce, and campaign automation platforms.

🏝️ Benefits

• Performance-based bonus opportunities.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Short-term disability insurance.

• Long-term disability insurance.

• Company-provided life insurance.

• Supplemental life insurance.

• 401K retirement plan with company match.

• Generous paid time off.

• Paid parental leave.

• Career growth opportunities.

• Remote work arrangement.

• Occasional travel for team meetings or company events.