Digital Marketing Director

This is a fully remote position, open to applicants in Georgia, +5 more countries.

📋 Description

• Oversee and enhance PPC, full-funnel campaigns, as well as email and social media initiatives.

• Create and implement comprehensive digital strategies that promote engagement and conversions.

• Evaluate audience data and key performance indicators (KPIs) to fine-tune strategies and increase ROI.

• Establish benchmarks and track performance metrics such as ROAS, CPL, CAC, and others.

• Perform audits to enhance quality, creativity, and efficiency.

• Optimize landing pages, funnels, and conversion rate optimization (CRO).

• Collaborate closely with creative teams to produce compelling ad messaging.

• Lead and guide the performance team to ensure outstanding execution and growth.

• Serve as the primary expert on paid media for both internal and client strategies.

• Keep up-to-date with platform changes, trends, and beta programs.

• Work from 8am to 12pm EST to align with the U.S. team.

⛳️ Requirements

• 5 to 7+ years of experience in digital marketing.

• Minimum of 2 years in a leadership position.

• Practical experience managing over $100k in monthly ad spend for high-volume clients.

• Proficient in Google Ads, Meta Ads, GTM, and Looker Studio.

• Demonstrated expertise with Go High Level (GHL).

• Comfortable working in a fast-paced, high-project-volume, client-facing agency environment.

• Strong proficiency in paid media strategy, analytics, and testing methodologies.

• Capable of devising and implementing strategies independently across accounts.

• Team-oriented, with the ability to effectively share the workload.

• Client-facing, with skill in translating data into meaningful insights for clients.

• Proactive in managing performance, client relations, and adjusting strategies as needed.

• A strategic, empathetic, and confident leader who excels in mentoring.

• Effective communicator with the ability to make informed decisions.

• Experience in healthcare, dental, or agency settings is a plus.

🏝️ Benefits

• Full-time, fully remote position.

• Flexible PTO policy that allows you to take what you need.

• Gross salary; the employee is responsible for tax-related obligations in their country of residence.

• Independent contractor arrangement.

• Full-time primary role with no freelancing or secondary jobs allowed.