Senior Digital Marketing Analytics Professional

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement data-driven digital marketing strategies across various channels including website, email, SMS, SEO, and organic social media.

• Lead and support digital marketing efforts and attribution across owned platforms.

• Assist with website authoring needs for acquisition and establish testing agendas.

• Monitor performance of owned channels and help with business listing inputs.

• Design audience-first campaigns aimed at enhancing engagement, conversion, and retention.

• Align digital marketing initiatives with brand, business, and growth goals.

• Manage the email marketing strategy, including segmentation, automation, and performance evaluation.

• Aid in the planning and execution of organic social media strategies.

• Ensure that digital content aligns with brand voice, values, and compliance standards.

• Collaborate with creative teams, analytics, portfolio/brand managers, agencies, vendors, and other cross-functional teams.

• Coordinate the timely and high-quality delivery of projects across teams.

• Track KPIs and compile performance reports.

• Leverage consumer insights and performance data for strategic planning and optimization.

• Present campaign results and business impacts to stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.

• Over 4 years of experience in digital marketing, particularly with owned channels.

• In-depth understanding of SEO, content strategy, digital attribution, and user experience.

• Demonstrated success in developing and optimizing digital strategies across email, SEO, website, and social media.

• Experience in agile PODs and implementing agile principles in campaign development.

• Strong analytical, communication, and project management abilities.

• Results-driven mindset with a passion for data-informed decision-making.

• Experience working in agile environments and collaborating across functions.

• Exceptional communication skills and stakeholder engagement capabilities.

• Master’s degree or MBA is preferred.

• Experience in healthcare, senior services, or multi-site operations is preferred.

• Familiarity with omnichannel marketing and audience segmentation is preferred.

• Knowledge of HIPAA compliance and healthcare marketing regulations is preferred.

• Ability to work during Eastern Standard Time (EST) hours.

• May require travel up to 10% of the time.

• Minimum home internet speed of 25 Mbps download and 10 Mbps upload is required.

• A dedicated workspace that minimizes interruptions to safeguard member PHI/HIPAA information is necessary.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical, dental, and vision insurance options.

• 401(k) retirement savings plan.

• Paid time off.

• Company and personal holidays.

• Paid parental and caregiver leave.

• Short-term and long-term disability coverage.

• Life insurance benefits.

• Whole-person wellness offerings.

• Opportunities for occasional travel to Humana offices for training or meetings.