Senior Digital Experience Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop digital experience strategies for designated business lines and oversee a prioritized roadmap for CRO and landing pages.

• Foster ongoing optimization for landing pages and merchandising modules while maintaining messaging consistency across all channels.

• Create, implement, and evaluate A/B and multivariate tests utilizing platforms like Optimizely.

• Leverage analytics tools such as Amplitude and Looker to derive actionable insights.

• Serve as the primary contact for CRO, landing page, and upsell development within the Marketing department.

• Collaborate with Marketing and Product leaders to ensure alignment of testing plans and designs with business goals and product/campaign requirements.

• Establish repeatable AI-driven workflows for research, content creation, and process enhancements while adhering to legal and brand standards.

• Convey findings, recommendations, and results to stakeholders across various functions.

• Adjust methodologies based on business requirements and performance metrics.

• Review and adhere to the Company's safety and security policies and protocols.

• Stay alert for potential security threats and report concerns to the Security Team.

⛳️ Requirements

• Bachelor's degree in Marketing, Digital Media, Business, Design, or a related field.

• 5+ years of experience in digital experience, growth marketing, or similar digital disciplines.

• Demonstrated ability to spearhead digital strategy and landing page optimization across various channels.

• Solid understanding of performance marketing and user-centered design principles.

• Practical experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).

• Proficient in enterprise CMS (e.g., Contentful) and project management software (e.g., Jira, Asana, Airtable).

• Exceptional analytical, project management, and communication skills with stakeholders.

• Experience within subscription, healthcare, or high-volume consumer digital sectors.

• Proven track record in building repeatable experimentation, reporting, or AI-enabled workflows that enhance team efficiency and quality.

• Experience collaborating with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering.

🏝️ Benefits

• Annual cash bonuses or commission.

• Annual equity grants for most roles.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Employee Stock Purchase Plan (ESPP).

• Unlimited vacation policy.

• 13 paid holidays.

• 72 hours of sick leave.

• Mental wellness programs.

• Financial wellness initiatives.

• Fertility assistance benefits.

• Generous parental leave policy.

• Pet insurance options.

• Supplemental life insurance for you and your dependents.

• Company-sponsored short-term and long-term disability coverage.

• Reasonable accommodations for candidates with disabilities throughout the recruitment process.