Director of Ecommerce – Shopify

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Manage the Shopify storefront on a daily basis, which includes themes, templates, sections, navigation, and publishing.

• Interpret Liquid code to implement changes, perform quality assurance on developer work, and pinpoint issues arising from theme or app updates.

• Create product detail pages (PDP) and collection content utilizing metafields and metaobjects.

• Conduct audits and oversee the Shopify app stack while assessing performance impact.

• Take responsibility for theme performance, Core Web Vitals, app scripts, and third-party tags.

• Implement discounts, bundles, promotional mechanics, checkout configurations, Shopify Functions, and checkout extensions.

• Utilize Shopify Analytics and ShopifyQL for in-depth analysis.

• Oversee theme releases, encompassing staging, quality assurance, and rollbacks.

• Lead, develop, and hold accountable a small eCommerce team, contractors, and agencies.

• Establish priorities, eliminate obstacles, and ensure the timely completion of deadlines and deliverables.

• Manage Shopify conversion rate (CVR), average order value (AOV), and on-site revenue key performance indicators (KPIs).

• Spearhead A/B testing initiatives across PDPs, landing pages, collections, and checkout processes.

• Identify friction points in the customer journey through analytics, session recordings, and heatmaps.

• Develop and manage a testing roadmap that includes hypotheses, timelines, and outcomes.

• Create cohort-based journey strategies from the first click to repeat purchases.

• Design landing page experiences tailored to traffic sources, customer segments, and campaign types.

• Translate campaign objectives into actionable on-site execution plans in collaboration with the VP of Marketing.

• Prepare the site for promotions, launches, and seasonal initiatives.

• Collaborate with cross-functional teams to coordinate landing pages, site experiences, creative assets, and offer messaging.

• Manage the eCommerce marketing calendar from a site execution perspective.

• Construct campaign landing pages and promotional templates within the theme.

• Ensure catalog quality, accuracy, merchandising strategy, PDP standards, cross-sell and upsell structures, and organization of collections.

• Optimize listings for both conversion rates and organic search visibility.

• Structure variant architecture, product taxonomy, automated collection rules, and metafield-driven specifications and fitment data.

• Oversee on-site search and discovery, including filters, synonyms, and merchandising rules.

• Manage subscription, loyalty, post-purchase upsell, and customer account performance.

• Assess and implement customer lifetime value (LTV)-focused applications and integrations.

• Collaborate with retention marketing on post-purchase flows, thank-you pages, and upsell sequences.

• Utilize Shopify Flow and similar automation tools to minimize manual merchandising and lifecycle work.

⛳️ Requirements

• Minimum of 4 years managing a Shopify or Shopify Plus store as the primary sales channel.

• Hands-on experience with the Shopify admin and theme on a daily basis: templates, sections, metafields, collections, discounts, and apps.

• Proficient in reading Liquid, specifying changes, and performing quality assurance on developer builds.

• Demonstrated and quantifiable success in enhancing CVR and AOV for a physical product brand, supported by Shopify data.

• Led a Shopify theme through at least one significant redesign, migration, or replatforming effort.

• Proven experience with structured A/B testing on Shopify, including designing and executing tests.

• Experience in managing and developing direct reports.

• Strong understanding of eCommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin.

• Proficient in Shopify Analytics and ShopifyQL, as well as GA4, a profit platform like Triple Whale, and heatmap or session-recording tools.

• Capable of functioning as both a strategist and an executor.

• Shopify Plus experience, including Functions, checkout extensibility, scripts, or B2B on Shopify (preferred).

• Familiarity with Shopify Flow, headless or Hydrogen builds, or coordinating custom app development (preferred).

• Direct experience with Rebuy, subscription platforms, loyalty programs, and on-site search applications (preferred).

• Background in automotive, aftermarket, powersports, or enthusiast product categories, including fitment or vehicle compatibility data (preferred).

• Experience with high AOV products ($75-$200+ average order value) (preferred).

• Familiarity with Klaviyo or similar retention/lifecycle platforms (preferred).

• Experience in a growth-stage DTC brand ($10M-$100M in revenue) (preferred).

• Ownership or management of subscription or loyalty programs (preferred).

• Knowledge of Amazon or marketplace channels and managing agency relationships (preferred).

🏝️ Benefits

• Health, Vision, Dental, and Life Insurance options (available after 60 days of employment).

• Retirement plan with Simple IRA and a 3% company match (available after 60 days of employment).

• Paid Time Off (PTO) (available after 60 days of employment).

• Company-sponsored employee-only YMCA membership (available after 60 days of employment).

• No Entitlement Self-Funded Quarterly Incentive Program if profit targets are met (available after 90 days).

• Opportunities for advancement within a rapidly growing eCommerce organization.