eCommerce Growth Coach

This is a fully remote position, open to applicants in Australia.

📋 Description

• Oversee a portfolio of Foundr Operators Membership members, varying in revenue levels, ad spend, business stages, and growth challenges.

• Conduct approximately two to five coaching calls each week with assigned members.

• Execute monthly 30-minute check-ins to monitor progress with each assigned member.

• Provide asynchronous support through direct messages, which includes answering questions, reviewing creative work, and offering strategic feedback.

• Identify the most significant growth constraints faced by members and convert strategies into actionable steps.

• Tailor coaching methods to suit each member's business, level of experience, priorities, and stage of growth.

• Foster trusted relationships to keep members engaged, accountable, and progressing towards their goals.

• Monitor member progress and highlight any risks, obstacles, or concerns to the Head of Coaching.

• Recognize recurring challenges and address them in a systematic manner.

• Enhance member retention by providing practical and continuous value.

• Create frameworks, templates, checklists, and reference guides.

• Produce Loom recordings and short explainer videos for the FOM resource library.

• Contribute to onboarding materials and enhance the member welcome experience.

• Collaborate with the coaching team and Program Manager to ensure FOM content remains current, relevant, and practical.

• Transform effective coaching strategies into repeatable resources.

• Report directly to the CEO and work closely with the Head of Coaching.

⛳️ Requirements

• Proven hands-on experience in running, managing, or growing ecommerce or DTC brands.

• Expertise in Meta Ads, including building, testing, optimizing, and scaling campaigns.

• Comprehensive commercial knowledge spanning traffic, conversion, retention, and ecommerce economics.

• Ability to diagnose business issues, set priorities, and convert strategies into clear, actionable steps.

• Authentic coaching mindset.

• Excellent written and verbal communication skills.

• Capacity to transform experience into repeatable frameworks, systems, and processes.

• Strong organizational skills, reliability, and follow-through.

• Ability to work independently while effectively collaborating with the broader coaching and program team.

• Familiarity with landing pages, conversion rate optimization, offer construction, product page optimization, checkout flow, and customer journey friction.

• Understanding of email flows, SMS, post-purchase experiences, LTV strategies, subscription models, repeat purchases, and retention.

• Comfort in discussing unit economics, contribution margin, CAC, ROAS, P&L fundamentals, and pricing strategies.

• Experience with Google Ads and other paid acquisition channels is highly valued.

• Prior coaching, mentoring, consulting, or advising experience is highly regarded.

• Background as an ecommerce founder, growth operator, media buyer, or DTC agency practitioner is highly esteemed.

• Strong experience in CRO, email/SMS, lifecycle, or retention marketing is highly regarded.

• Experience in developing educational content, frameworks, playbooks, or curriculum is highly valued.

• History of working in a fast-paced, founder-led, or entrepreneurial business is highly regarded.

🏝️ Benefits

• Competitive base salary.

• Full-time remote position.

• Flexibility to work from any location.

• Significant autonomy and ownership over your member portfolio and coaching style.

• Direct exposure to Foundr leadership and the broader ecommerce operator community.