Senior Digital Ads Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assess and enhance the quality of execution for comprehensive ad campaign setups across Social, Search, Display, and Video platforms.

• Foresee potential issues and initiate the process of identifying root causes.

• Analyze performance trends, link them to objectives, and suggest tactical improvements.

• Coordinate task interdependencies among team members to ensure workflow advances as intended.

• Lead sections of client discussions with clarity and thorough preparation.

• Develop essential coaching skills through observation, feedback, and role modeling.

• Detect patterns in creative performance and propose necessary adjustments.

• Anticipate resource needs and contribute insights for project scoping.

• Supervise the entire quality assurance process from development to final approval and launch.

• Execute advertising campaigns that generate funds, attract donors and supporters, achieve campaign and election victories, and enhance brand and issue visibility for nonprofit clients.

⛳️ Requirements

• 4-5 years of experience in digital advertising, including a minimum of 2 years managing media buying and ad implementation for direct response campaigns.

• Expertise in programmatic display, video, paid social, and paid search advertising.

• Proficient in trafficking ads directly via Google Campaign Manager or a similar ad server.

• Experience operating in demand-side platforms such as Google Display and Video 360 (DBM), Viant, Yahoo, StackAdapt, or The Trade Desk.

• Skilled in producing and analyzing detailed data reports and formulating optimization strategies.

• Proven ability to create meeting agendas that facilitate project advancement.

• Experienced in managing all facets of ad implementation in a collaborative setting, necessitating regular communication with both junior and senior personnel.

• Background in mentoring junior staff or interns to support their professional growth.

• Strong commitment to anti-racism, equity, and inclusion principles.

• Capacity to work collaboratively through honesty, integrity, empathy, kindness, and authenticity.

• Exceptional attention to detail and capability to prioritize tasks to meet deadlines for multiple assignments.

• Demonstrated ability to quickly acquire new skills, including the adoption of new technologies.

• Motivation to identify areas for improvement and tackle potential challenges.

• Comfort in acknowledging gaps in knowledge and viewing feedback as a learning opportunity.

• Strong verbal and written communication skills to articulate ideas clearly.

• Ability to operate within equitable and inclusive decision-making frameworks.

🏝️ Benefits

• 36-hour workweek featuring half-day Fridays and flexible scheduling options.

• Three weeks of vacation along with 17 paid sick days.

• Comprehensive medical, dental, and vision benefits with premiums fully covered by M+R for individual employees.

• 401(k) retirement plan.

• Discretionary profit-sharing contributions.

• Annual stipend of $1,250 for professional development related to qualified educational expenses.

• Flexible Spending Accounts available for medical, dependent care, and transportation expenses.

• 11 paid holidays and a mid-summer break during the week of July 4.

• Generous paid leave policies for Parental, Personal Medical, and Family Caregiving needs.

• Regular opportunities for advancement with corresponding salary increases for staff meeting performance criteria.

• Unionized position represented by the Washington-Baltimore News Guild.