Senior Digital Acquisition Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategize, initiate, and enhance PPC, Paid Social, Programmatic Display, and Affiliate campaigns.

• Oversee campaign setup and execution across various platforms, ensuring precise and timely delivery.

• Develop, test, and fine-tune audiences, bidding strategies, creative concepts, and landing page effectiveness.

• Foster a test-and-learn culture across channels to enhance creativity, targeting, bidding, and messaging.

• Leverage customer behavior, cohort analysis, and attribution insights to boost campaign performance and improve customer quality.

• Track results against KPIs and commercial objectives, identifying opportunities to enhance efficiency and ROI.

• Assist in managing and pacing paid media budgets.

• Work collaboratively with Marketing, UX, Design, and Analytics teams to create impactful campaigns and cohesive customer journeys.

• Generate performance reports and deliver insights and recommendations to senior stakeholders.

• Maintain relationships with affiliate agencies, media partners, and platforms.

• Support frameworks for attribution, reporting, and measurement.

• Serve as a Digital Acquisition subject matter expert, sharing knowledge with junior team members and the broader organization.

• Participate in team planning sessions and discussions related to acquisition strategies.

• Stay updated on platform advancements, industry trends, and new paid media opportunities.

⛳️ Requirements

• Minimum of three years’ experience in Digital Acquisition, Performance Marketing, Conversion, or Paid Media roles.

• Experience in a consumer-facing B2C or C2C eCommerce setting.

• Strong hands-on experience with Paid Search, Paid Social, Programmatic Display, and Affiliate channels.

• Demonstrated success in driving customer acquisition, revenue growth, and ROI through paid media initiatives.

• Experience in budget management and optimization against commercial targets.

• Solid understanding of attribution, customer journeys, audience targeting, and performance metrics.

• Strong analytical capabilities with the ability to translate complex data into straightforward commercial recommendations.

• High proficiency in Excel and experience in data manipulation from various sources.

• Excellent communication, presentation, and stakeholder management skills.

• Keen attention to detail and the ability to manage multiple priorities simultaneously.

• A collaborative, proactive, and curious mindset with a genuine desire to enhance results.

• Experience in retail is advantageous, though not required.

• Familiarity with SA360, Campaign Manager, DV360, and the broader Google Marketing Platform is beneficial.

• A degree or equivalent qualification is preferred.

• Google Ads certifications or other recognized qualifications in paid media are desirable.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.

• Flexible working arrangements and work-life balance initiatives.