Senior Demand Strategy Lead, Experiences

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the comprehensive guest lifecycle strategy for Experiences, from initial contact to repeat bookings.

• Manage the roadmap for email and push notification programs, including Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration.

• Identify key audience segments, messaging strategies, and send frequencies, while establishing a thorough testing framework.

• Enhance automation for high-performing sends to maximize outreach with minimal ongoing expenses.

• Develop the strategy for the Experiences newsletter and other proprietary content.

• Create an editorial calendar along with a content-to-conversion measurement approach linked to demand outcomes.

• Collaborate with Brand, Creative, and the affiliates/social lead to ensure owned content, social media, and lifecycle efforts are mutually reinforcing.

• Establish the strategy and success metrics for the Experiences guest referral program.

• Work alongside Product teams on UX enhancements and bonus design to promote adoption.

• Monitor performance and refine incentive structures accordingly.

• Collaborate with Growth Marketing and Engineering to translate strategy into implemented campaigns and automated workflows.

• Maintain visibility into ongoing projects, challenges, and escalations through a consistent reporting schedule.

• Influence the prioritization of the Product roadmap for lifecycle and content capabilities.

• Set strategic direction, define success metrics, identify effective and ineffective practices, and take ownership of demand outcomes.

• Report directly to the Director of Global Demand for Experiences.

⛳️ Requirements

• Over 12 years of experience in growth, lifecycle, CRM, email, or content marketing, preferably within a consumer marketplace or travel context.

• Proven track record of owning a channel or lifecycle strategy from inception to execution, being accountable for its business results rather than merely executing campaigns.

• Experience in establishing a strategy that others (cross-functional partners, agencies, or a small team) can implement in a matrixed environment.

• Strong analytical capabilities: able to create measurement frameworks, analyze A/B tests, and utilize data to inform decisions.

• Expertise in building and scaling email/push automation initiatives.

• Possess editorial or owned-content acumen: capable of shaping our messaging and publications, not just the distribution methods.

• Excellent written and verbal communication skills: able to craft clear briefs, present strategies to leadership, and align stakeholders effectively.

• Must reside in a state where Airbnb, Inc. has a registered entity.

• Experience in a two-sided marketplace or platform environment, managing both supply and demand dynamics.

• Familiarity with marketing automation platforms and referral/incentive mechanisms.

• Experience managing a newsletter or editorial initiative with a clear growth objective.

🏝️ Benefits

• Bonus eligibility.

• Equity eligibility.

• Employee Travel Credits.

• Comprehensive benefits package.

• Opportunities for working at an Airbnb office or attending offsite events.

• Disability-inclusive application and interview process with reasonable accommodations.