Senior Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Gain insights into RainFocus' competitive environment, customer requirements, and trends within the event industry.

• Develop, test, and enhance email initiatives, including campaign emails, newsletters, nurturing emails, and event promotions.

• Create email content and collaborate on copy and creative requests with other marketing departments.

• Advocate for brand consistency across all marketing channels and materials.

• Manage execution plans, timelines, and dependencies for approved campaigns.

• Assist with both one-to-one and one-to-many campaigns targeting designated enterprise accounts, encompassing target list creation, email development, and coordination with account teams.

• Extract and verify outbound email, nurture, and other channel metrics on a monthly basis.

• Provide campaign ideas and channel suggestions based on accounts, industries, personas, and performance data.

• Create internal resources and process documentation to enhance cross-department collaboration.

• Oversee the sponsor experience for the annual INSIGHT conference, managing communications, deadlines, and branding efforts.

• Handle sponsorship logistics, which includes contracting, fulfilling deliverables, and coordinating payments with the finance team.

• Discover and implement innovative marketing strategies and growth tactics.

• Utilize AI tools to construct, simplify, and manage automated workflows.

• Prioritize tasks within agreed-upon timelines.

⛳️ Requirements

• Bachelor's degree in marketing, communications, or a related area.

• Over 4 years of experience in B2B marketing (experience in account-based marketing or demand generation is advantageous).

• Strong grasp of marketing automation tools and CRM systems.

• Practical experience with Marketo, Demandbase, and Salesforce is a plus.

• Proficient in marketing automation — capable of building, segmenting, testing, and deploying email programs at scale with minimal oversight.

• Ability to analyze campaign metrics to enhance marketing strategies.

• Excellent organizational skills, able to manage multiple projects concurrently with great attention to detail.

• Data-driven mindset, committed to experimentation for measurable outcomes.

• Outstanding written and verbal communication abilities.

• Capability to work independently as well as collaboratively within a team.

• Interest in AI and automation to minimize manual tasks.

🏝️ Benefits

• Competitive salaries

• Comprehensive benefits

• 401k plan

• Generous paid time off

• Team-building activities