Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement multi-channel campaigns for the Right Click Tools product line—covering everything from initial planning to pipeline creation, optimization, and final reporting.

• Create annual, quarterly, and campaign-specific marketing plans that align with pipeline and revenue growth objectives.

• Design and execute campaigns aimed at generating qualified leads, building pipeline, and accelerating opportunities throughout the sales funnel.

• Lead the campaign strategy and supervise execution across various channels including email, webinars, digital advertising, ABM, and field events, with a focus on achieving measurable business results.

• Collaborate with the Web & Brand team to ensure that campaign landing pages, advertisements, and visuals accurately represent the brand and product value.

• Work in coordination with Product Marketing and Content teams to ensure campaigns are supported by relevant messaging and assets.

• Provide support for sales enablement by ensuring alignment on campaign goals, timing, and lead handoff.

• Analyze and optimize campaign performance using data and insights to foster continuous improvement.

• Assess the contribution of campaigns to qualified leads, pipeline, opportunities, and revenue.

• Oversee timelines, deliverables, and stakeholders across multiple projects simultaneously.

• Report directly to the Senior Manager of Marketing Endpoint Management.

• Collaborate with Web & Brand and Revenue Operations teams.

⛳️ Requirements

• A minimum of 6 years of experience in B2B marketing, particularly in campaign or pipeline generation.

• Demonstrated success in planning and executing full-funnel marketing campaigns that yield measurable business results.

• Strong knowledge of email marketing, webinars, digital channels, and account-based marketing (ABM).

• Familiarity with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.).

• Highly organized with exceptional project management skills and a keen eye for detail.

• Creative thinker with a collaborative approach and a proactive mindset.

• Proven capability to influence stakeholders and achieve alignment across cross-functional teams.

• Experience in IT, cybersecurity, or enterprise software is advantageous.

• Familiarity with marketing to systems administrators, endpoint management teams, or IT professionals is a plus.

🏝️ Benefits

• 10% annual discretionary bonus potential.

• Medical, dental, and vision coverage.

• FSA or HSA with company contributions.

• Employer-paid STD, LTD, AD&D, and life insurance.

• 401k plan with a 4% employer match.

• Emphasis on work-life balance.

• Flexible time off policy.

• Remote work options available.

• Parental leave benefits.