Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand generation strategy, enhancing marketing-sourced and marketing-influenced pipelines while supporting revenue objectives.

• Create and implement integrated, multi-channel campaigns that span paid social, display, retargeting, content syndication, email, webinars, virtual events, direct mail, and sales development initiatives.

• Formulate campaign strategies that align with business goals, target personas, industry trends, and the enterprise buyer journey.

• Collaborate with Product Marketing to transform product positioning into effective demand generation campaigns.

• Act as the main marketing liaison for Sales and GTM teams, ensuring alignment on pipeline objectives, target accounts, campaign priorities, and performance insights.

• Drive segmentation, audience strategy, and campaign personalization in conjunction with Sales, Marketing Operations, and Performance Marketing teams.

• Evaluate campaign performance, pipeline contribution, attribution, and ROI to pinpoint optimization opportunities.

• Anticipate campaign performance and devise plans to meet pipeline and revenue targets.

• Scale successful initiatives while experimenting with new channels, messaging, tactics, and AI to boost conversion rates and enhance marketing spend efficiency.

• Remain updated on competitive activities, industry trends, buyer behaviors, and demand generation best practices.

• Present campaign strategies, performance data, insights, and recommendations to senior Marketing and Sales leadership.

• Guide junior marketers and contribute to the establishment of demand generation best practices, processes, and operational excellence.

⛳️ Requirements

• 5-7+ years of experience in B2B SaaS demand generation or integrated marketing.

• Proven experience in marketing enterprise SaaS solutions.

• Familiarity with GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas is advantageous.

• Demonstrated success in developing integrated demand generation programs that yield qualified pipelines and influence revenue.

• Comprehensive understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies.

• Strong analytical aptitude with experience leveraging data to optimize campaigns, manage budgets, and assess ROI.

• Experience collaborating with Sales leadership and executive stakeholders.

• Advanced proficiency in marketing automation and CRM platforms like Marketo and Salesforce.

• Excellent project management and organizational capabilities.

• Outstanding communication and presentation skills.

• Capacity to balance strategic thinking with the execution of hands-on campaigns.

• Background checks are mandatory.

🏝️ Benefits

• $200/month for personal enhancement.

• Comprehensive health coverage for employees.

• 401(k) plan with company matching.

• Competitive salary with bonus opportunities.

• Flexible vacation policy (for exempt employees) / Accrued vacation (for non-exempt employees).

• Time off for birthdays and volunteering activities.

• Employee resource groups available.

• Opportunities for team-building and company-wide gatherings.

• Parental Leave policy.