Senior Demand Generation Manager

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Create and implement demand generation campaigns via email, webinars, nurturing programs, and account-based marketing (ABM).

• Assist the company, sales, and regional teams in reaching revenue and pipeline objectives across North America, EMEA, and APAC regions.

• Oversee marketing funnel deliverables, campaign schedules, workflows, and interdepartmental dependencies.

• Manage the strategy for email, webinars, and nurturing programs, which includes channel strategy, audience targeting, and creative direction.

• Collaborate with the paid media team to ensure direct-channel initiatives align with paid advertising campaigns.

• Work together with teams in content, branding, market strategy, regional operations, business development, and sales.

• Track and enhance key performance indicators (KPIs) such as net new leads, marketing qualified leads (MQLs), opportunities, pipeline contribution, and return on investment (ROI).

• Refine targeting, segmentation, cadence, and creative assets based on performance analytics.

• Take responsibility for measuring campaign performance and converting data insights into strategic decisions.

• Establish standardized reporting frameworks for regional analysis.

• Drive the execution of regional demand programs following the awareness handoff.

⛳️ Requirements

• Bachelor’s degree and over 5 years of relevant professional experience.

• Proven history of executing successful multi-channel demand generation campaigns that yield measurable lead and pipeline growth.

• Proficiency in email marketing, webinars, lead nurturing, and account-based marketing.

• Experience in leading and managing demand generation initiatives across various regions or business units.

• Familiarity with Salesforce and Marketo or similar marketing automation systems.

• Knowledge of 6sense or equivalent account-based marketing platforms.

• Exceptional communication, writing, and organizational skills.

• Strong project management abilities and capacity to thrive in a dynamic, cross-functional setting.

🏝️ Benefits

• Hybrid work schedule with options for in-office or remote work.

• Option for fully remote work.

• Relocation assistance available.

• Reasonable accommodations provided for individuals with disabilities.

• Commitment to equal employment opportunities and fostering an inclusive workplace.