Senior Demand Generation Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Spearhead creative development, encompassing major ideas, messaging, campaign concepts, tone, design, and content.

• Create middle- and bottom-funnel initiatives such as assessments, ROI tools, case studies, demos, and executive briefings.

• Manage nurture programs, account-level scoring, and the conversion of MQLs to opportunities.

• Leverage AI to automate research, segmentation, personalization, campaign creation, and reporting.

• Coordinate various channels including paid, organic, community, SEO/AEO, third-party, events, podcasts, webinars, and direct mail.

• Collaborate with Product Management to transform the roadmap, positioning, and customer proof into compelling offers and campaigns.

• Generate demand for new logos, expansion within the installed base, and joint campaigns with IBM, Microsoft, and channel partners.

• Develop comprehensive campaigns in HubSpot with effective tracking.

• Align with Business Unit Sales on lead definitions and the handoff process.

• Present pipeline, ROI, and conversion metrics to leadership and assist in investment decision-making.

• Deliver a Business Unit demand plan, innovative creative direction, and an AI-automated campaign workflow within 90 days.

• Establish a measurable MOFU program within six months.

• Create distinctive IBM i marketing supported by attributable pipeline results within 12 months.

⛳️ Requirements

• Over 5 years of experience in B2B demand generation.

• Proven track record of guiding buyers through the MOFU stage into a qualified pipeline.

• Innovative, out-of-the-box thinker with a portfolio showcasing creative work.

• Strong design sensibility.

• Excellent editorial voice.

• AI-first mindset, with examples of employing AI to enhance output while improving quality.

• Practical experience across paid, organic, SEO/AEO, and third-party channels.

• Knowledge of how AI is transforming search.

• Experience in marketing managed services, cloud solutions, or IT infrastructure with lengthy, multi-stakeholder buying cycles.

• Background in collaborating with Product Management, Sales, and channel partners.

• High proficiency in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager.

• Strong understanding of funnel data.

🏝️ Benefits

• Dynamic team environment.

• Freedom to narrate complex marketing stories in unique ways.

• Opportunity to engage with AI and data at the forefront of marketing.

• Chance to collaborate with prospects, customers, partners, Product Management, Sales, IBM, and Microsoft.

• Professional exposure to modernizing IBM i systems, cloud solutions, data, and AI.