Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the demand generation strategy and its performance across paid, earned, and owned channels.

• Align lead generation initiatives with business capacity objectives and revenue goals across various territories.

• Oversee the allocation and pacing of digital media budgets based on CPL, CPA, conversion rates, and performance trends.

• Create localized demand generation strategies that reflect market conditions, seasonality, demographics, and competitor activity.

• Collaborate with agencies and vendors to plan, launch, and optimize comprehensive full-funnel campaigns.

• Manage initiatives across Google Ads, Microsoft Ads, Meta, programmatic display, SEO, retargeting, email, and SMS marketing.

• Develop and enhance lead nurturing and marketing automation workflows.

• Lead A/B and multivariate testing across landing pages, creative assets, offers, and messaging.

• Oversee website and landing page performance, focusing on conversion optimization, mobile experience, page speed, and SEO.

• Take ownership of conversion tracking, attribution, call tracking, tagging, and UTM governance.

• Monitor and manage lead, revenue, ROI, CPL, CPA, COM, channel, and conversion KPIs.

• Conduct weekly performance evaluations and optimization planning.

• Convert marketing data into actionable insights for leadership and stakeholders.

• Collaborate with Marketing, Sales, Inside Sales, creative, content, regional, and national marketing teams.

• Manage relationships with agencies and vendors.

• Identify gaps in the lead-generation funnel and implement initiatives for improvement.

• Assess emerging digital platforms, technologies, and AI-driven marketing opportunities.

• Suggest enhancements to marketing automation, lead routing, lead scoring, and attribution systems.

• Propel initiatives aimed at improving lead quality, conversion efficiency, reporting accuracy, and operational effectiveness.

• Provide support for occasional evening and weekend initiatives as needed.

⛳️ Requirements

• 5+ years of experience in demand generation, performance marketing, digital marketing, or a related domain.

• Proven track record in managing digital agencies, vendor relationships, and paid media investments.

• Demonstrated success in planning, launching, and optimizing campaigns across Google Ads, Microsoft Ads, Meta, and programmatic display.

• Proficient understanding of SEO, Conversion Rate Optimization (CRO), Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio.

• Experience with marketing automation platforms, CRM systems, lead-routing integrations, and attribution reporting.

• Strong analytical skills with advanced proficiency in Excel, including pivot tables, VLOOKUPs, forecasting, and data modeling.

• Experience in developing and executing email and SMS marketing programs.

• Exceptional attention to detail and strong communication abilities.

• Capacity to transform data into valuable business insights.

• Experience with Klaviyo is preferred.

• Experience managing websites and content management systems (CMS) is preferred.

• Experience supporting multi-location, home services, retail, or consumer-facing organizations is preferred.

• Knowledge of customer journey mapping, lead scoring, and funnel optimization is preferred.

🏝️ Benefits

• Performance-based annual bonus opportunity of up to $50,000 CAD.

• Comprehensive health and dental benefits.

• Paid vacation and company holidays.

• Flexibility for remote work.

• Opportunities for professional development.

• Potential for career advancement within a rapidly growing organization.

• Chance to work with a well-recognized North American brand.