Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert GTM priorities, ICP definitions, and quarterly pipeline goals into cohesive paid, event, and email campaigns.

• Develop and launch campaigns directly.

• Manage paid media across Google Ads, LinkedIn Campaign Manager, and YouTube, collaborating with the agency.

• Oversee the event calendar, which includes trade shows, webinars, and executive roundtables.

• Own a quarterly qualified-pipeline target and advocate for coverage, quality, and conversion alongside sales leadership.

• Design and administer HubSpot workflows, lifecycle stages, lead scoring, campaign objects, and Salesforce synchronization.

• Establish and maintain metrics such as CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.

• Partner with Sales, Product Marketing, RevOps, agencies, venues, and sponsors.

• Evaluate paid channels, events, HubSpot, and reporting; pinpoint inefficiencies and propose enhancements.

• Create nurture and re-engagement tracks and enhance weekly pipeline dashboards.

• Make decisions regarding budget and channels while identifying future tooling, headcount, or agency requirements.

⛳️ Requirements

• Experience in hands-on HubSpot ownership, including personally architecting and managing an instance.

• Proficient in HubSpot workflows, lifecycle stages, lead scoring, campaign objects, and Salesforce synchronization.

• Practical experience in building, optimizing, and managing campaigns in Google Ads and LinkedIn Campaign Manager.

• Fluent in Salesforce, including navigation of objects, fields, and reports.

• B2B SaaS demand generation experience, preferably within a considered, multi-stakeholder sales cycle.

• Experience in owning event strategy and execution, including trade shows, webinars, and executive-level programs.

• Capability to manage a function from start to finish while balancing strategy with hands-on execution in an individual contributor role.

• Exceptional written and verbal communication skills.

• Bonus: experience in privacy, data governance, security, compliance, or another regulated technical software category.

• Bonus: familiarity with Marketo or Pardot in addition to HubSpot.

• Bonus: knowledge of account-based marketing or intent-data tools.

• Bonus: comfort using AI for campaign quality assurance, data hygiene, or reporting synthesis.

• Bonus: experience as the initial or founding owner of a demand generation or marketing operations function.

🏝️ Benefits

• Equity eligibility for all full-time regular employees.

• Comprehensive health insurance.

• Dental coverage.

• Vision insurance.

• Remote-first working environment.

• 401(k) savings plan.

• Parental leave.

• Wellness benefits.

• Flexible time off.

• Paid holidays.

• Work from home stipend.