Senior Demand Generation – Campaign Strategy Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Assist in the planning, development, execution, and assessment of integrated, multi-channel demand generation initiatives across web, organic/paid social media, email, search, paid media, and webinars/events.

• Create demand generation strategies tailored to specific industries and buyer personas.

• Initiate paid media campaigns across social, search, display, and programmatic platforms.

• Oversee budget distribution while collaborating with agencies on targeting, bidding strategies, and creative testing.

• Aid in the creation of account-based marketing initiatives utilizing buying signals.

• Craft multi-touch campaigns designed for intricate buying committees and work in tandem with sales on account selection.

• Sustain a comprehensive campaign calendar that aligns with pipeline and revenue objectives, product launches, and seasonal or industry events.

• Achieve key performance indicators such as pipeline generation goals, MQL-to-SQL conversion rates, and ROI from paid media.

• Develop and assess A/B and multivariate tests for emails, landing pages, advertisements, and forms.

• Analyze AEO and GEO methodologies along with conventional SEO and monitor buyer research behaviors across AI platforms.

• Collaborate with Brand, Content, Product Marketing, and Events teams to create full-funnel assets.

• Guide and brief agencies regarding traffic drivers and campaign materials.

• Utilize campaign and channel performance data to inform the content roadmap.

• Customize messaging according to persona, segment, and stage in the marketing funnel.

• Connect demand generation efforts with sales to achieve pipeline objectives and go-to-market priorities.

• Convert campaigns into sales tools, conversation guides, and follow-up email sequences.

• Conduct regular meetings with sales leadership to evaluate lead quality, gather campaign feedback, and assess pipeline impact.

⛳️ Requirements

• A minimum of 7 years of experience in demand generation, campaign marketing, or performance marketing.

• Proven experience in managing paid media budgets, multi-channel initiatives, and account-based marketing/enterprise projects.

• Bachelor's degree in Marketing, Business, or a related discipline.

• Demonstrated success in planning and executing integrated campaigns across web, email, social media, paid platforms, programmatic, and webinars/events.

• Direct experience in managing paid channels and collaborating with agencies, including briefings, budget management, and performance oversight.

• Competence in using marketing automation and CRM systems such as HubSpot and Salesforce.

• Familiarity with ABM platforms like 6sense and Demandbase.

• Experience working with sales and/or sales enablement teams.

• Experience briefing and collaborating with content and product marketing teams on content strategies for different stages of the funnel.

• Capability to design, implement, and analyze A/B tests.

• Strong analytical abilities for monitoring KPIs and extracting actionable insights.

• Basic knowledge of SEO principles and an understanding of AEO/GEO practices.

• Excellent project management, organizational, and communication skills.

• Current eligibility to work in the United States.

🏝️ Benefits

• 401(k) Plan with a 6% company match.

• Company stock options.

• 100% company-sponsored medical, dental, vision, and short/long-term disability insurance for employees.

• Benefits eligibility starting on the first day of employment.

• Employee Assistance Program (EAP).

• Flexible, unlimited paid time off (PTO) and 12 company holidays, including a winter shutdown, for exempt employees.

• 10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually, for non-exempt employees.

• Catered lunches four times a week and healthy snacks and refreshments available at Salem and Pittsburgh locations.

• Generous paid parental leave programs.

• Flexible work arrangements.

• Opportunities for professional development and tuition reimbursement programs.

• Relocation assistance for eligible positions.

• Annual discretionary bonus for eligible roles.