Senior Demand Generation Associate, Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the initial lead process in collaboration with Sales, encompassing lead stages, buyer fit, qualification, follow-up timing, and routing.

• Manage Marketing’s utilization of HubSpot and the transition of leads into Salesforce.

• Collaborate with Sales Operations and system administrators on integration, permissions, account ownership, data integrity, and reporting.

• Oversee Life360 Ads website and landing page operations, including forms, testing, tracking, and conversion optimization.

• Direct SEO strategy, focusing on on-page enhancements, technical corrections, and structured data implementation.

• Enhance visibility in AI search and monitor citations and referrals.

• Plan, execute, and optimize targeted paid search and LinkedIn lead-generation campaigns.

• Manage email and LinkedIn campaign operations, including audience segmentation, lists, sending processes, forms, ad accounts, testing, and reporting.

• Create campaign pages and forms, ensuring that event and website inquiries are directed to the appropriate seller.

• Assist in account-based campaigns aimed at specific brands and agencies.

• Establish tracking and dashboards; provide monthly reports on lead quality, sales interactions, qualified opportunities, and campaign expenditures.

• Test pages, offers, and campaigns, optimizing based on performance results.

• Hold regular meetings with sellers to enhance campaign and lead effectiveness.

• Coordinate campaign timelines and technical execution with Content, Product Marketing, Design, Events, PR, developers, agencies, and Sales Operations.

⛳️ Requirements

• 5+ years of experience in B2B demand generation, marketing operations, or digital marketing, demonstrating a history of measurable lead and pipeline growth.

• Proficiency in establishing lead scoring, routing, and nurture programs within HubSpot.

• Practical knowledge of HubSpot and Salesforce, including data flow between these platforms.

• Experience in managing a website and creating landing pages.

• Familiarity with keyword strategy, on-page and technical SEO, site architecture, and structured data.

• Understanding of how AI tools discover and reference content, with a track record of enhancing visibility in AI search.

• Experience with paid search and LinkedIn Campaign Manager.

• Daily utilization of AI tools for research, analysis, reporting, and content creation.

• Capability to build dashboards, identify issues, and analyze business metrics.

• Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and tools like Ahrefs or Semrush.

• Strong cross-functional collaboration skills and the ability to influence priorities without direct authority.

• Clear and confident communication of technical concepts to non-technical team members.

• Experience in marketing to advertisers or in media, along with account-based marketing experience, is a significant advantage.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and disability insurance plans (100% covered for employees).

• Paid parental leave policy.

• 401(k) plan with a company matching program.

• Mental Wellness Program & Employee Assistance Program (EAP) to support mental health.

• Generous time off policy: flexible PTO, companywide holidays throughout the year, plus summer and winter shutdowns.

• Opportunities for Learning & Development programs.

• Provision of equipment, tools, and reimbursement support for a productive remote work environment.

• Complimentary Life360 Platinum Membership and Tile trackers.

• Equity options may be available; please confirm with HR.