Paid Search Specialist

This is a fully remote position, open to applicants in Argentina, +18 more countries.

📋 Description

• Develop, launch, and enhance Google Ads Search, Performance Max, and Demand Gen campaigns for franchise brands with multiple locations.

• Oversee advertising budgets and pacing for numerous locations, ensuring that they align with the objectives of each market.

• Perform continuous optimization of campaigns through search term analysis, management of negative keywords, bid strategy adjustments, ad copy improvements, and asset testing.

• Set up and manage location targeting, location assets, call assets, and Google Business Profile integrations across various accounts.

• Implement, monitor, and conduct quality assurance on conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data.

• Collaborate with attribution systems to capture click IDs and UTMs, and import offline conversions, including booked appointments and sales, into Google Ads.

• Utilize Google Ads Editor, scripts, and AI tools to optimize campaign management and efficiency across large accounts.

• Manage and enhance paid search campaigns for multi-location franchise brands, with an emphasis on phone calls, form submissions, and booked appointments.

⛳️ Requirements

• A minimum of 3 years of practical experience managing Google Ads campaigns, with a focus on lead generation rather than e-commerce.

• Demonstrated experience in managing advertising accounts for multiple locations, preferably within franchise businesses or local service industries, including at least one account with more than 10 locations.

• Strong understanding of Google Search campaign fundamentals, encompassing keyword match types, search term analysis, negative keywords, Smart Bidding, and account structure.

• Practical experience with Performance Max campaigns aimed at lead generation, including the utilization of offline conversion data to enhance bidding strategies.

• Hands-on experience in conversion tracking with GA4, Google Tag Manager, call tracking platforms, and importing offline conversions or Enhanced Conversions for Leads.

• Previous experience in an agency setting, managing multiple client accounts concurrently.

• Advanced proficiency in professional English (C1 or above), both spoken and written, with the capability to engage in client calls.

• Current Google Ads Search certification.

• Full-time availability aligned with Eastern Standard Time (EST).

🏝️ Benefits

• Flexible remote-first working environment.

• Ability to work from any location.

• Paid time off (PTO).

• Paid holidays in the U.S.