Founding Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of performance and growth marketing initiatives from inception.

• Initiate, oversee, and enhance paid acquisition efforts across LinkedIn, Meta, Google, retargeting, and emerging platforms.

• Manage media expenditures directly and make decisions based on pipeline quality, acquisition economics, and revenue generation.

• Develop a rapid creative testing framework encompassing video, user-generated content (UGC), founder-led creative, static advertisements, customer testimonials, use-case creatives, case studies, and landing-page concepts.

• Enhance the user journey from advertisement to landing page, demo or trial, and eventual activation.

• Create and deploy landing pages while collaborating with Product and Design teams to eliminate conversion barriers.

• Oversee campaign tracking, UTMs, pixels, events, conversion APIs, CRM logic, attribution models, dashboards, and funnel reporting.

• Design and implement A/B and multivariate tests across various elements including creative, copy, target audiences, offers, landing pages, CTAs, forms, demo flows, and channel mixes.

• Identify ideal customer profile (ICP) signals, personas, use cases, pain points, messaging, offers, and targeting strategies that yield high-quality opportunities.

• Develop reusable audience and messaging playbooks for both Marketing and Sales teams.

• Collaborate with Product and Revenue teams on activation strategies, self-service conversions, trial-to-paid transitions, in-product prompts, lifecycle nudges, and early product-led growth (PLG) loops.

• Utilize AI, no-code/low-code tools, enrichment, workflow automation, and light scripting to enhance testing speed and minimize repetitive tasks.

• Work closely with founders and partner with teams across Product, Design, Sales, and Revenue Operations.

• Establish a consistent paid acquisition engine that generates qualified demand with increasingly predictable economics.

• Create reliable campaign-to-CRM attribution tracking from expenditure through opportunity, pipeline, and revenue.

• Execute weekly creative and landing-page experiments while documenting insights gained.

• Enhance conversion rates for landing pages, demos/trials, and funnels through systematic experimentation.

• Define shared funnel metrics and growth scorecards with Marketing, Product, Sales, and Revenue Operations.

• Compile a growth playbook that evolves as spending, headcount, and market reach expand.

⛳️ Requirements

• 4-8+ years of direct experience in performance marketing, growth marketing, or demand generation, preferably within B2B SaaS, AI, HR Tech, recruiting technology, or another high-growth tech sector.

• Proven track record of managing and scaling monthly paid media budgets of approximately $50K-$250K+ across LinkedIn, Meta, Google, or similar channels, translating that expenditure into qualified pipeline and revenue.

• Extensive hands-on experience with ad platforms, including campaign management, audience targeting, conversion tracking, creative testing, budgeting, bidding, and optimization strategies.

• Demonstrable ability to link channel expenditures to downstream funnel performance, opportunity generation, pipeline, and annual recurring revenue (ARR).

• Strong understanding of funnel economics, including cost per lead (CPL), customer acquisition cost (CAC), lifetime value (LTV), CAC payback period, conversion rates, pipeline velocity, and marginal acquisition efficiency.

• Experience in building and refining landing pages, forms, demo flows, or trial experiences with a strong focus on conversion rate optimization (CRO).

• Excellent creative instincts and judgment in copywriting.

• Experience testing various creative formats including video, UGC, creator-led, founder-led, or short-form paid advertisements.

• Comfort with data analytics, dashboards, CRM data, experimentation, attribution, and navigating imperfect early-stage datasets.

• Ability to swiftly transition from hypothesis to execution, data analysis, and insights leading to subsequent tests.

• Strong written communication skills with the capacity to translate customer pain points into clear, high-converting messaging.

• A builder's mentality: demonstrating high ownership, low ego, sound judgment, and a preference for crafting the playbook.

• Bonus: Experience in performance marketing developed from scratch at an early-stage or high-growth B2B SaaS firm.

• Bonus: Successfully scaled paid channels into a reliable source of qualified pipeline while upholding disciplined acquisition economics.

• Bonus: Background in HR Tech, recruiting technology, AI, developer tools, enterprise SaaS, or other complex B2B domains.

• Bonus: Experience in UGC, creator, customer proof, or founder-led creative programs.

• Bonus: Hands-on experience with platforms like HubSpot or Salesforce, Webflow or Framer, GA4, Segment, Mixpanel or Amplitude, Clay, Zapier or Make, and contemporary attribution or ad-tracking tools.

• Bonus: Experience with lightweight automations, scripts, dashboards, or AI-assisted workflows.

• Bonus: Collaborated on product-led growth (PLG), free-trial, self-service, lifecycle, or activation experiments.

• Bonus: Systematic application of AI tools for research, creative production, analysis, personalization, and experimentation.

• Must be eligible to work in the United States.

🏝️ Benefits

• Compensation details, including base salary, performance incentives, equity or long-term participation, and benefits, will be discussed with qualified candidates and finalized based on experience, location, and employment structure.

• Opportunity for advancement towards broader Head of Growth leadership roles as the company scales.