Senior Data Scientist, Growth Data

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the subject matter expert for a crucial marketing pillar and take direct responsibility for the domain area.

• Develop data products and algorithms that enhance budget allocation, targeting strategies, and the performance of multi-channel campaigns.

• Create and execute marketing measurement strategies, which include attribution modeling, incrementality analysis, and multi-touch attribution.

• Propel marketing strategy using data insights, A/B testing, and causal inference to optimize the return on investment for marketing expenditures.

• Collaborate with data engineers and data scientists to build and maintain analytics pipelines and data infrastructure.

• Perform exploratory analyses to uncover growth opportunities, comprehend customer behavior, and refine marketing tactics.

• Deliver reporting, dashboards, and ad-hoc analytics assistance to marketing stakeholders.

• Utilize AI tools to efficiently manage operational tasks.

• Partner with Google, Meta, and other advertising platforms, as well as internal engineering teams, on tracking, data integration, and measurement.

• Work in conjunction with Growth, Product, Engineering, marketing stakeholders, data engineers, and data scientists.

• Take ownership of projects from inception to completion, delivering straightforward and effective solutions.

⛳️ Requirements

• Strong understanding of digital marketing mechanics, including attribution, advertising platforms, tracking, and conversion optimization.

• Experience with lifecycle data and insights into how to engage both new and existing customers in a holistic manner.

• Proficient technical skills in Python and SQL, with experience in developing production-quality code.

• Proven experience in algorithm development, optimization challenges, or the creation of data-driven decision-making systems.

• Solid grounding in causal inference, A/B testing, and experimental design methodologies.

• Exceptional communication skills to articulate complex technical concepts to non-technical stakeholders.

• Demonstrated accountability as the data Directly Responsible Individual (DRI) on intricate projects from start to finish.

• Capability to effectively utilize AI while offering strategic advice and critical thinking.

• Full-stack data science experience, encompassing everything from dashboards and reporting to advanced algorithm development.

• Ability to impact the strategic direction in marketing analytics from the outset with minimal onboarding time.

• Familiarity with marketing measurement, attribution, and incrementality.

• Flexibility to quickly adapt to shifting priorities and manage complex situations.

• Openness to teaching, learning, and receiving feedback.

• Experience in larger tech companies developing internal analytics and optimization systems is preferred.

• Must have legal eligibility to work in Canada.

🏝️ Benefits

• Equity compensation for permanent staff.

• Comprehensive health benefits and life insurance coverage.

• Long-term group savings plan with employer matching, facilitated through Wealthsimple for Business.

• 20 vacation days annually.

• 4 wellness days per year.

• Unlimited sick and mental health days each year*

• Opportunity to work outside Canada for up to 90 days per year*

• Access to employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Remote-first work policy allowing flexibility to work from anywhere in Canada.

• AI tools to enhance impact and concentrate on strategic challenges.

• *Unlimited paid sick days, wellness days, and the 90-day away program may not apply to certain roles.