Senior Customer & Partner Marketing Manager

This is a fully remote position, open to applicants in District of Columbia.

📋 Description

• Develop the enablement system for go-to-market strategies targeting Commercial and Public Sector sales teams.

• Design standardized pitch decks, product data sheets, battlecards, competitive positioning documents, and a customizable messaging library.

• Create launch kits for each product release, which will include positioning one-pagers, FAQs, customer-facing emails, and sales briefings.

• Provide support for field events in both markets, such as customer dinners, regional roadshows, webinars, speaking engagements, and curated meetings.

• Link field activities to quantifiable pipeline results.

• Execute account-based marketing initiatives, including named-account landing pages, content sequences, and direct outreach assistance.

• Collaborate with RevOps on funnel analytics and optimization efforts.

• Develop customer evidence through case studies, white papers, videos, long-form features, and website content related to customers.

• Manage the customer reference program, ensuring legal and public affairs approvals are secured.

• Expand customer proof into new markets by utilizing use-case libraries and forward-looking narratives.

• Formulate partner marketing strategies across sell-with, sell-through, co-sell, and OEM approaches.

• Create marketplace listings and partner kits for hardware, software, cloud, and G/SI partners.

• Build and manage joint campaigns in collaboration with partner marketing teams.

• Report directly to the Head of Marketing while working closely with Commercial Sales, Public Sector Sales, RevOps, Product, and Customer Success teams.

⛳️ Requirements

• A portfolio showcasing enablement assets and customer stories that you have personally created and delivered, along with funnel data demonstrating impact.

• Excellent writing skills.

• Sufficient technical knowledge to articulate how a developer platform operates without assistance from a solutions engineer.

• Proven experience managing customer stories from start to finish, including sourcing, interviewing, legal review, and obtaining approvals.

• Background in organizing events with measurable pipeline outcomes.

• Familiarity with a CRM system and a marketing automation platform.

• Capability to analyze funnel data and suggest improvements.

• Ability to cater to the needs of Commercial and Public Sector sales organizations with varying buyers, cycles, and constraints.

• Demonstrated resilience and comfort in establishing processes within uncertain environments.

• A proactive and inquisitive mindset towards utilizing AI for automation, ideation, asset development, or decision-making.

• Willingness to travel for field events as required.

• U.S. work authorization or visa sponsorship status must be disclosed in the application.

• Preferred experience in developer tools, data infrastructure, edge computing, IoT, or mobile platforms.

• Experience in developing an account-based marketing program is preferred.

• Preferred experience in managing freelance writers, video producers, or event partners.

• Background in marketing to defense or federal buyers is preferred.

• A military or defense-technology background is preferred.

• Experience at a company transitioning from founder-led selling to a scalable go-to-market (GTM) strategy is preferred.

🏝️ Benefits

• Competitive salaries.

• Meaningful equity opportunities.

• Comprehensive health insurance.

• Dental insurance coverage.

• Vision insurance options.

• Life insurance benefits.

• Disability insurance.

• 401(k) retirement plan.

• Flexible spending accounts.

• Flexible time off policy.

• Option for remote work.

• Access to an Atlanta office for work or team meetings.