Senior CRO Specialist – Direct Response

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Examine funnels, webpages, offers, and user journeys with an emphasis on enhancing conversion rates.

• Formulate optimization hypotheses informed by data and user behavior.

• Organize, prioritize, and monitor A/B tests and continuous experimentation.

• Recognize bottlenecks and opportunities throughout pages, checkout processes, upsells, downsells, and other funnel stages.

• Track performance metrics and translate data into actionable strategies.

• Collaborate effectively with the Copy, Design, Development, Traffic, and Data teams.

• Craft briefs and implementation guidelines for enhancements.

• Document tests, their outcomes, and key learnings.

• Identify successful patterns and facilitate their replication and scaling across various funnels.

⛳️ Requirements

• Extensive experience in CRO, Growth, Performance Marketing, or conversion optimization.

• Practical experience with A/B testing.

• Strong analytical abilities and strategic mindset.

• Understanding of conversion and funnel performance metrics.

• Investigative, organized, and results-driven approach.

• Capability to work effectively within multidisciplinary teams.

• Experience in Direct Response is a plus.

• Familiarity with international operations is advantageous.

• Knowledge of copywriting and persuasion techniques is beneficial.

• Experience with heatmaps, session recordings, and user behavior analytics tools is a plus.

• Understanding of paid media and its correlation with conversion is an advantage.

🏝️ Benefits

• Fully remote work environment.

• Engagement as a contractor (PJ).