Senior CRM Manager – Monetisation

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of and implement monetization initiatives within the CRM team.

• Lead campaigns aimed at driving revenue enhancement.

• Create and refine lifecycle journeys for customer acquisition, conversion, and re-engagement.

• Oversee a large number of CRM campaigns, ensuring flawless execution.

• Develop strategies for segmentation and communication through rigorous testing and experimentation.

• Establish an A/B testing framework and evaluate outcomes.

• Guarantee campaign deliverability and technical reliability.

• Resolve issues and collaborate with engineering teams.

• Partner with Growth, Design, Analytics, and various cross-functional teams.

• Track and assess CRM performance metrics.

• Compile comprehensive reports and provide actionable insights.

• Manage the technical aspects of CRM setup, campaign automation, deliverability enhancement, and tool integrations.

• Actively enhance processes, user experiences, and monetization results.

• Balance hands-on operational tasks with strategic contributions.

⛳️ Requirements

• Over 5 years of experience in CRM with a focus on communication strategy development and practical execution.

• Strong monetization perspective with the ability to assess initiatives based on revenue potential.

• Demonstrated expertise in customer lifecycle management.

• Proven success in implementing strategies that result in measurable revenue growth.

• Technical proficiency in CRM systems, especially Braze; experience with Customer.io is advantageous.

• Skilled in analytical tools and performance analysis for experiments.

• Comfortable working collaboratively across teams, including Growth teams and developers.

• Practical experience managing high-volume communications and configuring CRM workflows.

• Proactive problem-solver with a self-driven approach.

• Experience in improving email deliverability is a plus.

🏝️ Benefits

• Opportunities for remote, in-office, and hybrid work.

• Provision of necessary equipment to perform your job effectively.

• Access to a premium SIMPLE subscription.

• 21 days of annual leave, in addition to bank holidays (as observed in your location).

• Flexible working hours; emphasis on results rather than time spent at your desk.

• Competitive salary package aligned with experience.