Senior CRM Email Marketing Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Implement B2C marketing initiatives utilizing Salesforce Marketing Cloud

• Design, construct, and enhance workflows with Email Studio, Journey Studio, and Advertising Studio

• Develop, launch, and sustain landing pages for programs, assets, product lines, and digital initiatives

• Collaborate with cross-functional teams to synchronize assets and content

• Utilize Google Analytics to tag marketing URLs and employ URL-shortening tools

• Execute automated journeys targeted at various audiences

• Assist with digital acquisition, data collection, audience-list and database management, and integrations

• Provide guidance on email marketing best practices and standards

• Create tailored email templates and landing pages using HTML, CSS, SQL, and/or AMPscript

• Implement mobile-responsive designs to enhance usability and engagement

• Conduct QA testing for links, images, segmentation, dynamic content, and email rendering

• Analyze and optimize open rates, click-through rates, and content engagement through A/B testing

• Monitor email deliverability and ensure compliance with CAN-SPAM and spam regulations

• Evaluate campaign outcomes and support performance reporting and recommendations

• Contribute to the development and maintenance of the Salesforce Marketing Cloud platform

⛳️ Requirements

• Required enterprise-level experience with Salesforce.com, Pardot, and Salesforce Marketing Cloud

• A Bachelor's degree is required, ideally in marketing, communications, or a related discipline

• 4-7 years of experience in email marketing/digital design with a marketing automation system is necessary

• Salesforce Marketing Cloud email certification is preferred

• Intermediate skills in HTML, CSS, SQL, and/or AMPscript are advantageous

• Familiarity with email marketing best practices and industry standards is essential

• Capability to think critically, identify solutions, and provide recommendations based on data and analysis

• Understanding of ISP, URL, CAN-SPAM Act, and deliverability principles

• Demonstrated ability to manage multiple tasks, projects, and information simultaneously

• Exceptional communication and organizational skills; able to thrive under pressure in a fast-paced environment with minimal supervision

• Ability to work autonomously as well as collaboratively within a team

• Strong initiative, creative thinking, attention to detail, and a solid work ethic

🏝️ Benefits

• Full-time remote work arrangement