Email Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement email marketing initiatives, encompassing nurture flows, upsell strategies, product launches, webinar/event invitations, promotions, newsletters, and communications for sales/customer interactions across various markets and time zones.

• Compose and design email content and templates, which includes writing, layouts, and visual elements.

• Oversee strategic and tactical planning for email marketing workflows, schedules, and campaigns.

• Collaborate on the integration of Marketo and Salesforce, ensuring a seamless data flow, accurate lead/contact synchronization, and alignment between marketing automation and CRM systems.

• Define the integration of email with webinars, events, and sales to create a cohesive multi-channel buyer journey.

• Implement segmentation and personalization in email campaigns to address regional, cultural, and behavioral variations.

• Revamp and enhance the nurture program through improved organization, optimization, and measurement techniques.

• Conduct A/B testing on email components and consistently optimize based on performance analytics.

• Provide reports on email campaign performance and metrics, including revenue attribution and overall business impact, to stakeholders and leadership.

• Identify areas for process improvement and propose scalable enhancements to marketing automation systems and workflows.

• Ensure compliance of email marketing practices with relevant regulations and industry best practices.

• Stay updated on trends, tools, and technologies in email marketing and automation.

• Take ownership of Neat's global email marketing program and drive measurable improvements in engagement, revenue, and customer retention.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience.

• Over 8 years of experience in email marketing, with substantial experience managing intricate automation programs.

• Practical experience with Marketo, particularly in building and optimizing automated campaign workflows.

• Experience in integrating email marketing automation platforms with Salesforce, along with a comprehensive understanding of the synergy between CRM and marketing automation.

• Proven experience in reporting email marketing performance and its impact, including revenue attribution, to various stakeholders within an organization.

• Highly self-driven with a strong sense of accountability and an innate curiosity.

• Exceptional copywriting and design capabilities, with the competence to independently produce high-quality, brand-consistent email content.

• In-depth knowledge of email marketing best practices, including segmentation and campaign strategy.

• Ability to collaborate across different teams such as Marketing Operations, Sales, Product Marketing, Customer Success, Field Marketing, E-Commerce, and Analytics.

• Proven track record of analyzing data and translating insights into actionable strategies.

• Strong project management abilities, capable of managing multiple shifting priorities in a dynamic environment.

• Experience leveraging AI to assist in email production, testing, or optimization.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• Flexible work hours and remote work options.

• Supportive and innovative company culture.