Senior CRM & Email Marketing Manager

This is a fully remote position, open to applicants in Poland, +5 more countries.

📋 Description

• Take ownership and drive the CRM and email marketing strategy throughout the B2B customer lifecycle.

• Design, create, and enhance email campaigns and automated lifecycle journeys in HubSpot, which include nurture, re-engagement, product, webinar, event, and follow-up campaigns.

• Create audience segmentation, personalization, and lead scoring strategies to boost Lead-to-SAL conversion and facilitate the Marketing-to-Sales transition.

• Initiate targeted and Account-Based Marketing (ABM) campaigns across various products, markets, and audience segments.

• Oversee HubSpot Marketing Hub, including workflows, CRM integrations, contact properties, and data quality management.

• Manage email deliverability, maintain database hygiene, and ensure GDPR compliance.

• Monitor CRM and email performance, conduct A/B tests, and continually enhance engagement, conversion, MQL/SAL generation, and contribution to the pipeline.

• Develop a scalable CRM and lifecycle marketing strategy that engages leads and clients throughout the B2B customer journey.

• Collaborate closely with Product & Growth Marketing, Performance Marketing, Sales, and other teams.

⛳️ Requirements

• Proficiency in Russian and English at a B2 level or higher.

• Over 5 years of experience in CRM, email, lifecycle marketing, or marketing automation, ideally within B2B contexts with extended sales cycles.

• Solid hands-on experience with HubSpot Marketing Hub, preferably at the Enterprise level.

• Demonstrated expertise in automated workflows, lifecycle journeys, audience segmentation, and lead scoring.

• Comprehensive understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes.

• Good grasp of email deliverability, CRM data management, and GDPR regulations.

• Strong analytical abilities and the capacity to correlate CRM performance with funnel and pipeline outcomes.

• Experience in B2B iGaming, SaaS, fintech, or technology is a plus.

• Familiarity with Customer.io, ABM, and data enrichment tools is advantageous.

• Basic knowledge of HTML/CSS is beneficial.

• Experience executing multilingual and multi-market CRM campaigns is a plus.

• Familiarity with utilizing AI tools for personalization, content creation, segmentation, or workflow optimization is an advantage.

🏝️ Benefits

• Private health insurance.

• Sports benefits.

• Comprehensive Mental Health Program.

• Free online English lessons.

• Local language courses.

• Paid time off.

• Support for maternity leave.

• Rewards for the referral program.

• Opportunities for upskilling, internal workshops, and participation in professional conferences and corporate events.