Email Marketing Manager

This is a fully remote position, open to applicants in Ukraine, +7 more countries.

📋 Description

• Assist the CRM Acquisition Lead in implementing the remarketing strategy aimed at non-converted leads.

• Track campaign effectiveness relative to initial subscription objectives.

• Help create and sustain automated journeys, which includes setting up segmentation, quality assurance, and basic troubleshooting.

• Offer insights regarding messaging, lifecycle content, customer behavior, and context of the journey.

• Implement personalized campaigns utilizing established messaging frameworks.

• Prepare concise briefs and coordinate copy and creative requests with the Content Lead.

• Customize messaging for various segments and different stages of the sales funnel.

• Assist in the quality assurance of content and creative across all touchpoints.

• Configure simple A/B tests adhering to a predefined framework.

• Gather, structure, and report campaign performance data.

• Record insights gained from tests and campaigns.

• Collaborate with Monetization, Performance Marketing, Product, and Analytics teams.

• Ensure cross-channel consistency throughout lifecycle campaigns, paywall experiences, and in-app messaging.

⛳️ Requirements

• A minimum of 2 years of practical experience in CRM, lifecycle marketing, or marketing automation, demonstrating a successful history of daily campaign execution.

• Understanding of email marketing fundamentals, including deliverability basics, audience segmentation, and essential campaign principles.

• Eager and capable of swiftly mastering new CRM tools.

• Previous experience with standard ESP/automation platforms such as e-Sputnik, Reteno, Braze, or comparable systems.

• Comfortable with routine, detail-oriented daily execution tasks.

• Able to juggle multiple responsibilities in a fast-paced, team-oriented environment.

• Familiarity with platforms like JIRA, Asana, Confluence, Notion, or Slack.

• Nice-to-have: basic skills in Figma.

• Nice-to-have: knowledge of HTML/JSON.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional growth and development.

• Flexible work environment.

• Collaborative team culture.