Director, Newsletter & Email Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Implement the newsletter program as a leading media channel, enhancing sponsored placements and commissionable offers.

• Provide guidance to Ad Sales and Merchant teams regarding inventory, placement, and campaign best practices.

• Present program and placement performance metrics to partners and leadership using reliable statistics.

• Oversee the execution and outcomes of all campaigns, translating results into best-practice recommendations.

• Develop and execute the global newsletter strategy and roadmap across 22 markets.

• Create campaign and inventory calendars tailored to each market.

• Manage campaigns from initial planning through to sending and post-send evaluations.

• Construct, QA, schedule, and launch newsletter and email campaigns within the ESP.

• Oversee dynamic offer placements and manage segment/client targeting and suppression strategies.

• Create mobile-first templates and conduct tests across offers, segmentation, timing, and creative elements.

• Manage inbox placement, sender reputation, and deliverability across different domains and markets.

• Administer audience segmentation and personalization based on market, client, and member behaviors.

• Design and implement activation, welcome, re-engagement, and win-back journeys.

• Handle product marketing and go-to-market communications for BenefitHub products and verticals.

• Establish and monitor performance, engagement, deliverability, and lifecycle KPIs.

• Lead performance updates for marketing leadership, executives, and the broader organization.

• Ensure accuracy in advertiser and partner metrics while accounting for invalid traffic.

• Guide, mentor, and develop a team of email marketers and specialists.

• Enhance intake, QA, approvals, and reporting processes.

• Manage relationships with ESP, CDP, and deliverability-tool vendors, aiding in platform evaluations or migrations.

• Ensure compliance with CAN-SPAM, CASL, GDPR, and consent and preference-management regulations.

⛳️ Requirements

• Over 9 years of direct experience in email marketing within a high-volume setting.

• Minimum of 7 years managing a newsletter or email program monetized through sponsored placements and/or commissionable/affiliate revenue.

• Proficient in programming recurring newsletters and maintaining send and inventory schedules.

• Extensive, hands-on knowledge of email deliverability, compliance, and reputation management, including IP/domain warmup, SPF/DKIM/DMARC, list hygiene, and mailbox-provider relations.

• Proven expertise with a major enterprise ESP and CDP/marketing-automation stack; current stack includes Iterable and Lytics.

• Experience with segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting.

• Track record of successfully managing and developing a high-performing team.

• Strong understanding of segmentation, personalization, dynamic content, and A/B testing methodologies.

• Experience in building triggered and automated customer journeys.

• Advanced knowledge of marketing analytics, attribution modeling, and performance measurement.

• Experience in constructing KPIs and dashboards, translating performance data into actionable insights.

• Ability to differentiate genuine engagement from invalid traffic effectively.

• Bachelor's degree or equivalent practical experience.

• Preferred: experience in ecommerce, marketplace, perks/benefits, affiliate marketing, newsletter publishing, or media/ad-monetization sectors.

• Preferred: familiarity with the HR, benefits, and employee-engagement landscape.

• Preferred: experience with multi-tenant programs, product-marketing/GTM emails, global multi-market initiatives, and assessing or transitioning ESPs.

🏝️ Benefits

• Medical and Dental (Employer covers 75% of monthly contributions).

• Telehealth services (Employer covers 100%).

• Vision Insurance (Employer covers 100% of monthly contributions).

• Domestic Partner Coverage available for all insurance plans.

• 100% employer-paid Life Insurance.

• 401(K) retirement plan options (with employer contribution).

• Generous Paid Time Off (PTO).

• Comprehensive Sick Time Off (STO) Program.

• Generous Paid Paternity and Maternity Leave Policies.

• 11 Holidays (Including a day off after Thanksgiving).

• Flexible Spending Account program.

• Optional Benefit Programs (STD, LTD, Life Insurance, Accident, Cancer).

• Bonus opportunities.

• Remote work arrangement.