Senior CRM Analyst – Lifecycle Marketing, Retention

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Strategically plan, implement, schedule, and deliver timely email, SMS, push notifications, and in-app messages targeting churned users.

• Take ownership of the execution of emails, SMS, and push notifications (both ad hoc and automated), as well as customer segmentation within Braze for churned-user initiatives.

• Oversee the CRM marketing calendar and roadmap to ensure alignment with company goals.

• Contribute to the maintenance of weekly performance reporting to track progress and outcomes.

• Facilitate effective cross-functional communication between the CRM team and engineering, product, data teams, and internal stakeholders.

• Prepare briefs for emails, push notifications, SMS, and in-app messages to ensure clarity and alignment.

• Collaborate with data and analytics teams to classify and categorize campaigns for lifecycle dashboards and reporting purposes.

• Coordinate copy and design efforts to meet project deadlines efficiently.

• Work alongside internal teams to support their initiatives and objectives.

• Manage the internal approval process for communications from stakeholders.

• Partner with the CRM team on communication strategies, campaign execution, and subsequent analysis.

⛳️ Requirements

• Minimum of 4 years of experience in D2C email marketing.

• Proven experience in building and deploying emails from the ground up.

• Ability to work collaboratively across functions with creative partners, including designers and copywriters.

• Familiarity with operating a CRM platform (e.g., Braze, Iterable, Klaviyo, customer.io, etc.).

• Exceptional written and verbal communication skills in English.

• Strong attention to detail, effective communication skills, and the ability to manage multiple tasks with often tight deadlines.

• Preferred: Experience with the Braze platform.

• Preferred: Background in SMS marketing within a D2C context.

• Preferred: General understanding of HTML.

• Preferred: Basic knowledge of personalization strategies in CRM.

🏝️ Benefits

• Receive compensation in USD.

• Enjoy the flexibility of remote work: create the lifestyle you desire.

• Benefit from 15 days of vacation each year starting from your date of hire.

• Enjoy 16 fully paid Argentinean holidays.

• Healthcare Benefit: Monthly stipend for use with your preferred healthcare provider.

• 5-year Sabbatical: After five years with CookUnity, you are eligible for a 4-week paid sabbatical.

• Paid Family Leave.

• Compassionate Leave: 3-5 days available each time the need arises.

• Customize your benefits to fit your needs! Access a variety of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefits platform.

• AI-forward workplace: Gain enterprise access to ChatGPT and Claude to enhance your work efficiency and foster personal growth.

• Personalized English coaching offered.