Senior CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and oversee the acquisition and retention strategy for Neon’s Investment offerings through CRM systems.

• Foster ongoing customer engagement with Neon’s Investment portfolio.

• Manage and categorize the customer base, utilizing clustering intelligence to tailor customer communication pathways.

• Implement, assess, and analyze tests, communication pathways, and both in-app and external campaigns to swiftly enhance CRM strategies.

• Collaborate with cross-functional teams, generating CRM insights that inform and support Product, Design, and Growth teams.

• Create and lead action plans aimed at boosting customer engagement and executing acquisition and retention strategies.

⛳️ Requirements

• Completed Bachelor’s degree.

• Established and relevant experience in CRM roles, suitable for a Senior-level position.

• Proven, practical experience in crafting customer retention and engagement strategies.

• Expertise in Salesforce Marketing Cloud, especially in Automation Studio, Content Builder, and Journey Builder.

• Proficiency in testing methodologies for Growth and CRM, including A/B testing, control-group definition, campaign assessment, and lift calculation.

• Familiarity with SQL and data-manipulation tools, allowing for independent customer analysis and segmentation.

• Strong project management capabilities, with a sense of ownership and organizational skills to lead complex projects autonomously.

• Keen analytical mindset and business acumen, with the ability to convert data and usage behavior into loyalty strategies.

• Experience or knowledge of generative or predictive Artificial Intelligence tools for workflow optimization, content personalization, and predictive CRM insights is a plus.

• Professional experience or involvement in Insurance is preferred.

• Familiarity with Mixpanel and GitHub.

🏝️ Benefits

• Medical and dental insurance

• Meal and food allowance

• Life insurance

• Home office equipment allowance

• Gympass: network of gyms and online classes

• Daycare or nanny allowance

• Extended parental leave

• Open English: discounted lesson packages for all Neowners and their dependents

• Discounts on MBA programs and specializations at USP ESALQ

• Betterfly: wellness platform

• Alô Cafuné: psychological support program

• Epharma: discounts of up to 50% on medications

• Allya: partner network offering discounts at pharmacies, supermarkets, and other establishments

• Coworking space access, according to internal policy

• Semiannual performance and culture review cycle

• Ongoing feedback and support for your individual development plan

• Decola: internal mobility program

• Onflow: internal knowledge network

• Access to payroll-deducted loans

• Free cashback