This is a fully remote position, open to applicants in Florida.

📋 Description

• Create detailed, creator-focused campaign ideas that foster cultural impact, enhance brand storytelling, and achieve measurable engagement across various platforms.

• Act as the authority on TikTok, Instagram, YouTube, and new social media environments, providing insights on the most effective formats and creators for each brand and goal.

• Keep an eye on pop culture, algorithm dynamics, and trending subcultures, converting these insights into actionable briefs for both internal and external creative teams before they become mainstream.

• Analyze performance metrics, extract insights from previous campaigns, and continuously refine strategies to enhance ROI and conversion rates.

• Collaborate with Growth Directors, creative strategists, designers, and editors to ensure campaigns remain consistent from inception to execution.

⛳️ Requirements

• Over 5 years of experience in digital strategy, brand storytelling, or creator/influencer marketing.

• Profound, inherent understanding of the leading social networks, along with knowledge of paid media strategies and social commerce trends.

• Demonstrated ability to convert creative performance data into more precise, data-driven briefs and creative experiments.

• Outstanding writing and presentation skills, capable of constructing a persuasive pitch deck and defending strategic recommendations to senior stakeholders.

• Must possess genuine fluency across all major creator platforms: TikTok, Instagram, YouTube, and more. No exceptions.