Senior Creative Strategist – Performance Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish the creative testing agenda for each account within the portfolio.

• Manage the entire pipeline from conceptualization to production across UGC, creator content, and high-production formats.

• Develop briefing frameworks, testing schedules, and scalable creative systems.

• Oversee creative performance metrics such as win rate, testing velocity, and overall account impact.

• Elevate quality standards for strategists, editors, and designers.

• Lead creative strategy for a portfolio of significant client accounts.

• Define frameworks for creative testing, experimentation roadmaps, and strategic priorities.

• Conduct quarterly strategic planning sessions and creative reviews.

• Transform performance data, customer insights, and market intelligence into actionable creative strategies.

• Identify growth opportunities through innovative creative angles, messaging, offers, and positioning.

• Drive performance-focused creative strategies across Meta, TikTok, and emerging platforms.

• Analyze creative performance data and create recommendations, testing plans, and optimization opportunities.

• Supervise ideation, scripting, briefing, and development of UGC, creator, high-production, motion, and design assets.

• Ensure that creative outputs meet client objectives and performance targets.

• Cultivate relationships with founders, senior stakeholders, and client leadership teams.

• Present strategic recommendations, creative insights, and performance analyses.

• Collaborate with account leads to enhance client retention, growth, and account performance.

• Recognize commercial opportunities that support client value and agency growth.

• Keep track of platform trends, consumer behavior, competitive activities, and emerging formats.

• Advocate for AI, automation, and innovative creative workflows.

• Establish and refine internal creative processes and operating systems.

• Share insights and best practices across the team.

• Mentor junior team members and influence media buying, account management, production, and leadership teams.

⛳️ Requirements

• Over 5 years of experience in creative strategy, performance marketing, paid social, or a related field.

• A proven history of leading creative strategy for multiple high-growth brands.

• Strong expertise in developing high-performing creative for Meta, TikTok, and other performance channels.

• Demonstrated experience in mentoring or managing strategists, editors, designers, or creative teams.

• Exceptional analytical abilities to connect creative decisions with performance outcomes.

• Strong commercial acumen and understanding of profitable growth for DTC and e-commerce brands.

• Excellent presentation and stakeholder management capabilities.

• Experience in presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.

• Deep understanding of consumer psychology, behavioral drivers, and conversion principles.

• Proactive mindset with a focus on ownership.

• Passion for innovation, AI, and the future landscape of performance creative.

🏝️ Benefits

• Remote-first/hybrid-first working model with optional access to the London office.

• 27 days of annual leave, in addition to Bank Holidays and a day off for your birthday.

• Opportunity to work abroad for up to 30 days each year.

• Company pension scheme.

• Structured employee progression roadmap.

• Private health insurance after 6 months of employment.

• Life insurance coverage.

• Smart Health wellbeing support services.

• Healthcare cash plan that includes dental, optical, and physiotherapy support.

• Annual pay reviews.

• Quarterly performance evaluations.

• Monthly incentives.

• Kudos reward scheme.

• Christmas performance bonus scheme.

• Ongoing training and personal development opportunities.

• Collaborative, people-first culture.