Creative Lead – Social & UGC

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Evaluate storyboards, raw footage, and final edits prior to client delivery.

• Act as the quality control gate and articulate necessary creative adjustments.

• Create and sustain libraries of ad examples, creative checklists, and guides illustrating “what good looks like”.

• Recognize recurring creative and editing challenges and address them systematically.

• Review footage post-shoot and guide editors on pacing, cutting points, text overlays, and sound design.

• Provide guidance on static assets, thumbnail images, and text treatments.

• Assess storyboards before shoots, identifying missing talent, set needs, and discrepancies in concepts/briefs.

• Offer production teams creative context for shoots.

• Occasionally participate in shoots at the Amsterdam studio, roughly three times a year.

• Assist in developing a visual reference library that encompasses set styles, lighting configurations, and shooting methods.

• Stay updated with platform and content intelligence across TikTok, Meta, and emerging short-form platforms.

• Curate inspiration feeds and provide explanations for effective creative choices.

• Offer advice on formats and current trends.

• Give feedback to Creative Strategists on CSPs and scripts.

• Conduct creative review sessions and inspiration sharing.

• Approve Creative Milkshake social media content and website portfolio.

• Help define and document the creative perspective of Creative Milkshake.

⛳️ Requirements

• 3–7 years of practical experience in video production, editing, content creation, or a creative role at a social-first agency or DTC brand.

• A genuine, contemporary understanding of short-form social content, including TikTok and Meta.

• Capability to interpret paid media and performance marketing reports to guide creative decisions.

• Authentic editing experience or close collaboration with editors.

• On-set or production experience sufficient to identify issues with storyboards and production.

• Ability to differentiate effective ads from exceptional ones and articulate the reasons behind it.

• Capacity to provide specific, timestamped, actionable feedback.

• High emotional intelligence and the ability to deliver honest creative feedback in a constructive manner.

• Comfortable navigating ambiguity and thriving in a fast-paced, high-volume environment.

• Proficient in English, with confidence in presenting creative rationale to clients when necessary.

• Candidates should be based within +/-3 hours of the CET time zone.

• Must possess citizenship or permanent right to work in their primary country of residence.

• CV must be submitted in English.

🏝️ Benefits

• Creative Milkshake Stipends (for mental health, healthcare, & internet expenses).

• 21 days of Paid Time Off (PTO).

• 7 Paid Sick Days.

• Company closure for 2 weeks at year-end (estimated: December 22 – January 5).

• Maternity/Paternity Leave.

• Annual Salary Review.

• Long Service Incentives starting from 2 years.