Creative Strategist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the complete development and implementation of creative assets for paid media and direct response initiatives.

• Create and implement innovative messaging strategies that convert marketing goals, audience insights, and customer requirements into engaging creative content.

• Craft and write comprehensive strategic creative briefs that encompass objectives, target audiences, messaging, offers, calls-to-action, and channel specifications.

• Collaborate with the Marketing Strategy, Media, and CRM teams to ensure alignment of creative concepts with channel strategies.

• Direct the creative concepts and execution by providing strategic guidance and actionable feedback.

• Supervise production workflows, timelines, feedback loops, approvals, and the final delivery of assets.

• Guarantee the quality, precision, brand consistency, timely delivery, and adherence to budget constraints of all creative outputs.

• Leverage campaign performance metrics and customer insights to enhance messaging, offers, formats, and design elements.

• Spearhead A/B testing and additional creative optimization efforts.

• Liaise with internal stakeholders and external agencies in the development and delivery of creative assets.

• Establish best practices and processes for creative execution, including briefing protocols, asset management, review frameworks, documentation, and test-and-learn methodologies.

• Remain updated on trends in creative, digital marketing, direct response, and various channels.

• Undertake other responsibilities as needed.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Advertising, or a related field is preferred, or an equivalent combination of education and relevant experience.

• 5–8 years of experience in marketing, creative campaign development, creative strategy, or performance marketing.

• Proven experience in developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail.

• Experience in collaborating with creative teams, designers, copywriters, media teams, CRM teams, and/or external agencies.

• Demonstrated ability to manage the entire production process of marketing assets, including timelines, feedback cycles, approvals, and delivery.

• Skill in translating marketing objectives and audience insights into effective creative executions.

• Exceptional written and verbal communication abilities.

• Proficiency in creating clear, detailed creative briefs and conveying creative direction effectively.

• Strong project management and organizational skills.

• Capability to handle multiple campaigns and production workflows concurrently.

• Ability to analyze campaign performance data and customer insights, translating findings into creative recommendations.

• Competence in providing clear, constructive creative direction and feedback.

• High attention to detail and a commitment to creative quality, accuracy, and brand consistency.

• Strong collaboration capabilities across Marketing Strategy, Media, CRM, Analytics, Product Marketing, and Creative teams.

• Ability to manage competing priorities and deadlines in a dynamic, cross-functional environment.

• Preferred: experience in supporting customer acquisition, growth marketing, or performance marketing initiatives.

• Preferred: familiarity with creative briefing processes, digital asset management systems, project management tools, and marketing workflow platforms.

• Preferred: experience within the telecommunications, technology, subscription-based services, or other consumer-oriented sectors.

🏝️ Benefits

• Competitive salary.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Life insurance benefits.

• Employee assistance program.

• 401K plan with company matching.

• Optional benefits available.

• Paid time off programs.

• Flexible work arrangements including remote, hybrid, office, or field-based options based on the role, business needs, and individual circumstances.

• Technology resources that keep the team connected.

• Reasonable accommodations available during the hiring process for qualified individuals with disabilities/veterans.