Creative Strategist – Cosmetics

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop high-impact direct response advertising concepts for platforms like Meta, TikTok, and other paid channels.

• Craft compelling angles, hooks, and messaging frameworks targeted at a mature female demographic.

• Convert product advantages into emotionally-driven, problem-solution advertisements.

• Continuously brainstorm new concepts while refining successful ones.

• Analyze performance metrics such as hooks, retention rates, CTR, CPA, and ROAS.

• Identify effective creatives and trends.

• Design structured iterations to scale successful campaigns.

• Compose actionable briefs for UGC creators and editors.

• Provide guidance to creators on tone, structure, objections, and delivery.

• Collaborate with editors to ensure alignment between creative content and performance.

• Work alongside brand and marketing teams to maintain consistency.

• Comprehend the customer persona of mature women, including their objections, desires, fears, and purchasing triggers.

• Keep track of competitors and market trends.

• Transform customer feedback and reviews into advertising concepts.

⛳️ Requirements

• Demonstrated experience as a Creative Strategist for direct-to-consumer brands.

• Strong foundation in direct response advertising.

• In-depth knowledge of creatives for Meta and TikTok.

• Experience in scaling ads, rather than just launching them.

• Strong instincts in copywriting, including hooks, headlines, and calls-to-action.

• A data-driven mindset paired with creative insight.

• Capability to act quickly, test rapidly, and learn efficiently.

• Experience in creative concept development and angle creation.

• Proficiency in direct response copywriting.

• Skills in performance analysis and iterative processes.

• Ability to provide clear briefs and effective communication.

• Strong sense of ownership and accountability.

• Experience in the beauty, skincare, or supplements sector is a plus.

• Familiarity with marketing to women aged 40 and above is a plus.

• Knowledge of UGC-driven advertising systems is advantageous.

• Experience with rapidly scaling D2C brands is favorable.

🏝️ Benefits

• Competitive salary.

• Timely and reliable payment.

• Opportunity to engage with a rapidly growing global e-commerce brand.

• Long-term growth possibilities.